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Source Interlink Media Selects Maxymiser for Self-Serve Multivariate Testing and Optimization of Automotive Websites

(July 16, 2012)

NEW YORK, NY -- (Marketwire) -- 07/16/12 -- Maxymiser, the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions, today announced that it has been selected by Source Interlink Media, a division of Source Interlink Companies, to conduct comprehensive website testing for three of the company's leading automotive sites: Motortrend.com, Automotive.com and Automobilemag.com.

"Maxymiser has been great at helping us set up successful self-serve testing on their easy to use platform. Their results and reputation were stellar, but the platform and the ease with which it integrates with existing analytics tools was what set them apart," said Geoff DeFrance, Vice President of Product Management, Source Interlink Media. The company evaluated other leading testing and optimization solutions before selecting Maxymiser.

Maxymiser's unique managed services and OneTouch™ integration platform allow Source Interlink Media to manage all website tests and changes without the need for coding and back-end IT work. This leads to a lower total cost of ownership, incredibly fast delivery to market, and the ability to launch multiple test campaigns at once across a variety of localized and branded sites. Source Interlink Media will employ MaxTEST™ (A/B and multivariate testing solutions) and MaxSEGMENT™ (behavioral targeting/segment discovery).

"By taking on Customer Experience Optimization, Source Interlink is revolutionizing their ecommerce capabilities," explains Mark Simpson, Founder and President of Maxymiser. "Why waste money on guesswork when you can determine exactly what changes will deliver the greatest ROI? And for companies like Source Interlink Media, who have so much invested online, this knowledge is crucial to staying ahead of the competition."


To learn more about Maxymiser, its services and clients -- visit http://www.maxymiser.com.

About Maxymiser

Maxymiser is the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions. Brands such as Finish Line, Harry & David, Teleflora and Wyndham Hotel Group use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class. To learn more about Maxymiser and its services and clients, visit http://www.maxymiser.com.

About Source Interlink Media:

Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theatre and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

About Source Interlink Companies, Inc.:

Source Interlink Companies (www.sourceinterlink.com) is the leading publisher of magazines and on-line content for enthusiast audiences, as well as a leading sales, service and logistics provider to the newsstand channel across North America. Through its sales and services initiatives, the Company is able to optimize its media properties through its vertically integrated distribution assets. Source Interlink creates content for more than 70 publications, 90 websites, events, television, and radio. Its portfolio includes many respected brands such as Motor Trend, Automobile, Hot Rod, Automotive.com, Surfer and Intellichoice.

Mark Ballard
Channel V Media
212.680.0179
Email Contact


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