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Sony To Showcase A "New Way Of Production" at GV Expo

Demonstration of SXRD 4K projector, technical tutorials and other technology displays (December 01, 2005)

Sony is highlighting a full line of video and audio production technologies for federal, state and municipal government organizations at this week's Government Video Technology Expo in Washington, D.C.

The company is also conducting several demonstrations and technical presentations that place a variety of the digital products on display into real world applications.

"Government officials are increasingly incorporating a higher level of technical sophistication into their video and audio productions, from the highest definition cameras and display equipment to IP-based videoconferencing to live content creation and distribution," said Alec Shapiro, senior vice president of Sony Electronics' Broadcast and Production Systems Division. "This year at GV Expo we presented government agencies, large and small, with the right technology designed to help them meet their unique production needs."

A sampling of the Sony professional products for government officials featured at the show includes:

XDCAM Professional Disc System: Already the fastest growing tapeless acquisition system in the world with more than 8,000 units in use worldwide, the XDCAM system's optical camcorders, decks and Professional Disc media utilize state of-the-art blue-violet laser technology to achieve high data transfer rates, on-location production flexibility with immediate random access to footage and extended archival shelf life, among many other benefits.

Anycast Station System: The Anycast Station Live Content Producer is the result of decades of Sony A/V expertise combined with cutting-edge information technology. Designed as a powerful content creation tool for live event production, the Anycast Station system consists of a high-quality video switcher, an audio mixer, a large LCD display and a streaming encoder, all combined into an attaché case size chassis weighing about 15 pounds.

HDV 1080i Technology: Sony's comprehensive HDV production system for professionals includes the HVR-Z1U and HVR-A1U camcorders, the HVR-M10U deck and Sony's highest-quality 6mm videotape, DigitalMaster, Sony's recommended professional media for HDV applications.

IPELA Videoconferencing: Sony's videoconferencing products are marketed under the sub-brand "IPELA," a full line of Internet protocol (IP)-based communications products ranging from IP-ready videoconferencing systems to IP monitoring and recording devices such as cameras for security and surveillance applications.

LUMA LCD Monitors: Sony's line of LUMA Professional LCD monitors includes an array of multi-format displays and multi-monitor packages. The Sony LUMA monitors feature patented Digital Signal Processing technology for higher picture quality when displaying varying types of video material, as well as ChromaTru technology. This proprietary color-matching process not only matches LUMA screens monitor to monitor, but can also closely match the color performance of a standard professional CRT monitor.

DigitalMaster Professional Videotape: DigitalMaster is Sony's highest-quality 6mm videotape. These 63-minute cassettes (model PHDVM63DM) use Sony's AME (Advanced Metal Evaporated) II Technology and its unique dual-active magnetic layers. DigitalMaster tape exhibits greater packing density of magnetic grains, higher retentivity, higher output and lower noise. The result is a more robust tape with 65% fewer dropouts and 95% fewer errors, compared to consumer DV tape.

Sony is sponsoring several special events at GV Expo. Sony's SXRD 4K large-venue projector is the centerpiece of a Command and Control demonstration that showcases 8.8-megapixel resolution from a single projector, data analysis and full control of up to 12 windows at native resolution.

Sony is also conducting nine training presentations throughout the Expo to highlight the differences between consumer DV tape, XDCAM Professional Disc media and DigitalMaster tape.

A technical tutorial by David J. Cloud, chief engineer of American Forces Radio and Television Service, highlights how the Pentagon Channel is using Material Exchange Format (MXF) to improve their file-based workflow and overall return on investment.

More information is available online at For more information about the Government Video Expo, visit


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Related Keywords:Sony, SXRD, projector, videoconferencing, XDCAM, Anycast Station, HDV 1080i, HVR-Z1U, HVR-A1U, camcorders, IPELA, LUMA LCD, DigitalMaster, Videotape,

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