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Sony Leads Digital Cinematography Charge At SundanceMore than half of all video entries are digitally originated on Sony formats (January 21, 2005)
With the largest number of projects to date for this year's Sundance Film Festival originated on a Sony digital video format, and 20 screening venues at the festival equipped for digital playback in the HDCAM format specifically, Sony is continuing to strengthen its leadership position in digital cinematography.
"The geometric progression towards electronic production over the last five years has made it clear that digital cinematography has found its voice and its audience at Sundance," said Ian Calderon, director of digital initiatives for The Sundance Institute. "The extraordinary quality and capability of Sony's line-up of digital formats offers filmmakers an unprecedented range of creative options for telling their stories and delivering their vision like never before. Sony consistently delivers on its commitment to advancing the art of digital filmmaking."
Each video entry in the festival was required to be up-converted in order to meet the requirements for HDCAM playback. This reflects the medium's growth and significance to what was once an all-film world.
Since Sony's digital technology first appeared at Sundance in the mid-`90s, there has been an evolution toward digital. The images delivered by Sony's professional DVCAM, MPEG IMX, and HDCAM format camcorders, decks and videotape have led more and more filmmakers to embrace the technology, both from an aesthetic and cost-savings perspective compared to traditional film production. The recent introductions of Sony's HDV products and the XDCAM Professional Disc System further expand the digital cinematic possibilities.
"The growing number of digitally originated submissions to Sundance in recent years has proven that independent filmmakers can fully rely on digital technology to accurately capture what they are seeing through their lenses," said Alec Shapiro, senior vice president of Sony Electronics' Broadcast and Production Systems Division. "Sony has continually worked to further this trend by developing and evolving digital video formats and tape especially designed for the unique requirements of cinematographers and directors of photography."
The list of Sony-originated films to be screened at Sundance is just one element of the company's festival presence. In the Sundance Digital Center, Sony will showcase its offerings geared toward electronic production, from DVCAM and the HDV formats to the HDCAM CineAlta line and the XDCAM Professional Disc System, using blue-laser-based optical technology. In addition, Sony will also showcase its line-up of professional media products designed for the independent production community.
The company will also conduct free workshops for digital movie makers to demonstrate its professional HDV workflow, from acquisition to editing.
For more detailed product information visit www.sony.com/professional. To find the nearest Sony authorized dealer or service location call 1-800-686-SONY.
For additional information please visit www.sony.com.
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