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Sony Ericsson's J210 Phone Extends Entry-Level Range

Stylish looks and a no-nonsense approach (June 13, 2005)

Those looking for a phone with stylish looks and a no-nonsense approach will welcome the new Sony Ericsson J210 which is launched today. A follow-up product to the highly successful J200, the J210 is a straightforward device for people whose primary communication style is voice and basic messaging and have no need for a fully-featured mobile phone.

"The J210 is for practical phoners who value simplicity and reliability," says Jan Wäreby, Corporate Executive Vice President & Head of Sales and Marketing. "This is a straightforward, stylish and thoroughly modern phone that offers great value for money and further extends Sony Ericsson's range of entry level phones."

Designed for every day use, the J210 makes life easier by mixing practical ergonomics with a simple, intuitive interface. The slim design incorporates a large keypad with joystick for easy navigation, and a bright 65K colour screen. Using the phone in a variety of situations is made effortless as speech clarity is provided and a dedicated ringtone speaker delivers clear sound for incoming calls. And, although the J210 is designed with voice communication in mind, it is easy for users to supplement calls with SMS text and MMS picture messaging.

The J210 also helps to manage daily life with practical features as it includes a personal calendar to provide reminders of appointments and an alarm clock. The phone book can have up to 200 entries and there are a variety of personalised themes, wallpapers and polyphonic ringtones. Tri-band capability means that users can stay in touch when they are on holiday or on business abroad.

A classic choice of silver or green makes the J210 an attractive accessory and comes complete with strap holder so it can always be ready to hand. Practical accessories include the Stereo FM Radio Handsfree HPR-20 and the Portable Handsfree HPS-20.

The J210 will be available in the 3rd quarter 2005.

The J210 will come in the following editions:
J210i Triple Band 900/1800/1900 MHz
J210c Triple Band 900/1800/1900 MHz for Mainland China

J210 - Features at a glance:

Imaging and messaging
128 x 128 pixels STN display
65,536 colours
~600KB user memory
Picture phonebook

Polyphonic ringtones, 32 voices
Direct links for easy download
Embedded games (Casino Wheel, Black Deal and Deep Abyss)
OMA DRM phase 1
Easy-to-use calendar

Triple-band 900/1800/1900
GPRS (4+1)
IrDA (wallpapers, ringtones)
WAP 1.2.1

About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America.

For more information, please visit


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Related Keywords:Sony Ericsson, J210, J200, mobile phone, SMS, MMS,

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