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SonicSwap Launches Shop Smart: A New Series of Personalized Playlist Viewers Integrated With Amazon's MP3 Track Catalog

System Accelerates Music Sales and Helps Avoid Buying Already-Owned Tracks (July 06, 2009)

PALO ALTO, CA -- (Marketwire) -- 07/06/09 -- SonicSwap, the leading vendor delivering tools to enable on-line music websites to deliver more personalized music, entertainment and shopping experiences, based on their favorite music in iTunes, has launched Shop Smart, a new line of playlist viewers to make it easier to find and buy music. The intent of the system is to create the best Internet music shopping experience for the consumer and accelerate the sales of music. As a personalized music shopping service, Shop Smart automatically shows members the tracks they already have in their music library and the tracks they need to complete a playlist or a collection of a particular artist's songs. The system is integrated with Amazon's MP3 track catalog, enabling a seamless transaction from discovery to purchase of tracks needed to complete a playlist.

SonicSwap's Shop Smart system, integrated with SonicSwap's high speed iTunes playlist processing, automatically compares playlists or discographies against the member's music library and displays "Buy Buttons" for only the tracks they need. This is the first system of its kind that remembers every track a member has in their library no matter where or when they added it. Other music shopping sites only track the music that has been purchased in their specific store. Complete listings of an artist's tracks can now be compared against a member's music library to see which tracks they need to complete their collection. Tight integration with Amazon's MP3 site and downloader makes it possible for members to buy just the tracks they need as a single playlist.

In addition, SonicSwap is introducing a "New Artist Recommendation" widget that analyzes a member's favorite iTunes artists and finds them new artists they might also enjoy. The "New Artist Recommendation" widget automatically traverses the member's iTunes music to find their favorite artists. It then finds related artists based on popularity and displays them with a sample video from YouTube and links to buy the music.

"Shopping for new music on-line has been far too laborious," said Dan Skilken, founder, President and CEO of SonicSwap, Inc. "As track collections have grown quite large, it becomes more difficult to find and purchase new music without worrying that you might already have the tracks. We can now eliminate some of these typical barriers that inhibit music sales. The New Artist Recommendation option also presents a very easy way to introduce music fans to new artists, and the experience is enhanced with the viewing of the artist's music videos."

The Shop Smart system and New Artist Recommendation widget are available now on the SonicSwap website, and membership is free.

SonicSwap is a social music video platform built directly on iTunes, featuring automated analysis of a member's favorite music. The direct connection between iTunes and the website keeps music tastes and on-line video playlists constantly in-sync with day-to-day listening habits. SonicSwap is the first to achieve this level of integration with any on-line music player, in a manner that is scalable to millions of members. Members post and share music playlists, and applications convert them to video playlists of original and live music tracks. SonicSwap offers innovative ways to introduce new music and products in a highly targeted and customized manner for each member. For more information, please visit

SonicSwap is a trademark of SonicSwap, Inc. iTunes is a trademark of Apple Computer, Inc. YouTube is a trademark of Google.

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Sarah McMullen
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