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Software-Only Version Of Media 100 HD Announced

Media 100 sw brings content creation to producer/editors and enthusiasts (April 04, 2005)

Media 100, a unit of Optibase Ltd. and a leading provider of advanced media systems, announced today Media 100 sw, a software-only version of the company's Media 100 HD editing system. The product, which will be rolled out as public beta software on CD-ROMs distributed exclusively at the Optibase booth (#SL343), April 18-21 at NAB 2005, brings the popularity and ease of use of editing in the Media 100 interface to an expanded range of markets, including producer/editors, home enthusiasts and students. Media 100 sw also provides a cost-effective companion to customers and facilities using existing Media 100i and Media 100 HD systems.

The Media 100i/Media 100 HD interface has been favored over the years for its straightforward layout and ease of use and is one of the most intuitive and easy to learn in the industry. Media 100 sw will enable content creators to ramp up on the popular software quickly and complete projects from their desktop or laptop computers using an efficient and streamlined set of tools.

"Our editors have always liked the feel of working on the Media 100, and we like the end results. That's why we own strictly Media 100 systems, and continue to edit all of our television projects in the Media 100 interface," said Lou Reda of Lou Reda Productions, a producer of award-winning historical mini series and television documentaries in Pennsylvania.

"The lower cost of the Media 100 sw and the future development to handle HDV and DV through Firewire will open new customer markets, and give a growing number of people from enthusiasts who want to just start editing right away to producers who sit down occasionally to put together their own projects editing tools that can be quickly adopted and used," said Steve Bayes, Director of Product Marketing, Media 100/Optibase. "The software will also benefit existing Media 100 customers who want to inexpensively add an editing or review-and-approval bay to their setup by using Media 100 sw on a laptop or a basic G5."

Media 100 sw comprises:
* A full-functioning editing application, with the familiar Media 100 interface
* Full support for all Media 100 codecs
* Real-time effects, depending on processor and drive speeds
* Full media and graphics import and export capabilities
* Trial version of Boris Graffiti
* Moving programs backward and forward to Media 100 HD

The public beta version will be able to play and render all codecs and media formats now currently supported with Media 100 HD. The public beta software does not include capture or output capabilities, but users will be able to access media captured using Media 100i or Media 100 HD products and use it for editing and export. Users will also be able to open programs created by the Media 100 sw version on Media 100 HD systems and, when the corresponding media is attached, output to tape with complete accuracy.

Media 100 sw will also be able to open any program created on Media 100i, export material as a QuickTime movie and output via a Media 100i system to tape. All existing import and export workflows, including sending to third party compressors for MPEG2 for DVD or MPEG4 for web, will continue to work as they do with the current shipping Media 100 products.

Availability and Pricing
Free public beta Media 100 sw software will distributed April 18-21 exclusively from the Optibase booth during NAB 2005. The CD will contain an interactive demo of Media 100 HD and an installer for the public beta of Media 100 sw. The public beta will time out after 90 days, but new versions are expected to be available during development. A productized version of Media 100 sw, with Firewire deck control and I/O, is expected to be announced in 2005. For more information, please call (800) 773-1770 or visit the Media 100 website at

About Optibase
Optibase provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan, China and Singapore. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.

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Related Keywords:Media 100 sw, Media 100 HD, Media 100, Optibase, Lou Reda, HDV, Steve Bayes, editing, Boris Graffiti, Media 100i, QuickTime,


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