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Softron Media Services Releases Update to OnTheAir Video

New Special Priced Bundle Provides Additional Capabilities for Broadcasters (September 11, 2008)

DMN Newswire--2008-9-11--IBC-Booth 5-A09, Amsterdam, September11, 2008. Softron Media Services today announced immediate availability of an updated version of OnTheAir Video. This release of OnTheAir Video adds a new "Add Offline Clip" feature and adds Scheduling optimization with a new version of OnTheAir Tools.

Softron is now bundling OnTheAir Video with its Scheduling option for a special price of ? 1750 ($ 2650) OnTheAir Video regularly sells for ? 1295 ($ 1995) and the Scheduling option for ? 895 ($ 1395) The bundled package represents a 20% discount over the normal price when sold separately.

OnTheAir Video is a Macintosh playlist based video playout server for use in broadcast, IPTV and event staging.  It is in use at over 450 television stations that broadcast in either SD or HD formats throughout the world.  OneTheAir Video is an open architectured Macintosh application supporting additional options for Scheduling, Logo/Text insertion, multiple video and multiple audio ? multi-lingual ? output. It is non-proprietary, using standard Macintosh computers and Video cards. It reads standard QuickTime Files directly exported from Final Cut Pro or any other Editing system able to provide a QuickTime or AVI File. Its playlists and schedules are in XML open format. This enables the integration of OnTheAir Video with all Traffic and Media Management system.

The new "Add Offline Clip" feature allows clips that are not yet available on your disk to be added to the OnTheAir Video playlist simply by indicating the duration of the expected clip. Upon playout, the refreshed playlist will playout the clip if available .

OnTheAir Video is AppleScriptable and has built in support for MIDI and GPI devices.  It is compatible with multiple SD and HD video formats such as Uncompressed Standard and High Definition video as well as DV, DVCPro, DVC Pro-50, DVC Pro HD, Apple ProRes, Mpeg-2 IMX, MPEG-4, M-JPEG .  OnTheAir Video provides a drag and drop interface for building playlists.  Clips can be dragged directly from Final Cut Server in OnTheAir Video playlists. Clips can be edited to create shorter sub-clips either by splitting or trimming clips. Clip output size and screen position can be modified for the entire playlist or for individual clips in the playlist.

"We have been extremely pleased with our growth since last IBC and appreciate our customers input which helps to make our products better," said Daniel Tapie, CEO of Softron Media Services.  "We have made numerous enhancements over the last twelve months to our entire product line as  a direct result of our customers input."  Fully functional demonstration versions of OnTheAir Video can be downloaded from the Softron website at
Softrons OnTheAir Video is priced at ? 1295 ($ 1995).
Softron is bundling OnTheAir Video with its Scheduling option for a special price of ? 1750 ($ 2650).   OnTheAir Video options are:  HD support - ? 995 ($ 1495), Logo Overlay - ? 1495 ($ 2295), MultiChannel Video - ? 895 ($ 1295), Multi-Channel audio - ? 495 ($ 795) and Scheduling - ? 895 ($ 1395).

About Softron Media Services
Softron Media Services, has been providing Macintosh based video and audio solutions for 25 years. Softron provides applications for small, midsize and larger broadcasters for playout and scheduling, news management, character generation, acquisition and device control.  What distinguishes Softron Media Services is the companys long dedication to providing the highest professional quality video support for Apples Macintosh platform. Softron Medias applications offer intelligent and easy to use interfaces. Its flagship product, OnTheAir Video is in use by hundreds of television stations worldwide. 

Softron Media Services software applications are online and by Apple ProVideo specialists throughout the world. Resellers are listed on the Softron Media Services website (

Softron Media Services can be contacted at:
470, avenue Moliere
B-1050 Brussels, Belgium
Phone: +32 2 771 7371
Fax: +32 2 706 5266
For Information about Softron Media Services products in North or South America, contact Mike Skibra, Business Development Manager at +1 702 275 6353 or [email protected]. For all other countries contact us at [email protected]

Press Contact:
Pierre Chevalier
[email protected]
tel. +32 2 771 73 71


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