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Softron Media Services Announces Update to OnTheAir Video

AJA Kona? and Blackmagic Design? Video Cards Now Fully Supported (June 19, 2007)

DMN Newswire--2007-6-19-- June 20, 2007 Softron Media Services is pleased to announce that its latest release of OnTheAir Video supports AJAs Kona series of video cards as well as Blackmagic Designs Decklink and Multibridge product lines.  OnTheAir Video is a full featured video playlist manager that supports multiple formats for playback and scheduling of SD or HD video streams for use on air, in music and entertainment productions or digital signage.

Daniel Tapie, CEO of Softron Media said, ?Softron is very excited about our softwares support for the leading digital video cards in the North and South American marketplace. Our software provides incredible capabilities to any broadcaster, large and small, but also to any number of companies that produce real-time entertainment or informational distribution systems.  Support for these two manufacturers products allows our software to be used by an ever growing customer base.
Jon Donofrio -General Manager of Vail Valley TV 5, which recently purchased OnTheAir Video stated, ?We recently purchased OnTheAir Video to run with the ?Mac platform we installed at our station to replace the ?old system we had been using. When you're running a small television station with only two people on the payroll, you need all the extra help you can get, and this software more than fits the bill. We chose the Softron product, not only because of it's compatibilty with the platform, but because of it's ease of use as well. And we couldn't be happier with our choice.  Donofrio added, ?Not only is Softron's product superior to it's competition, their customer support is second to none! OnTheAir Video has effectively reduced my programming time by more than 15 hours per week - time that can now be used to produce more local programming. OnTheAir Video is the wave of the future in television programming! I would not hesitate to recommend Softron's OnTheAir Video software to anyone wanting a reliable, effective, and efficient programming tool - especially when working with the "Mac" platform. SOFTRON TOTALLY ROCKS!!

Ian McDaniel of Media Evolutions in Florida, which specializes in live concert and broadcast of award-show playback uses OnTheAir Video to sync video to live audio running with either MIDI or Timecode. McDaniel said, ?We've been working with Softron for many years and they have always been quick and provided us with an application that no other software manufacturer has been able to deliver.  We deal with many unknown circumstances on almost every gig, and they have always been able to support us and help deliver new software with new capabilities in time-crunch situations.

About OnTheAir Video

OnTheAir Video supports DV, DVCPro, DVCPro 50, DVCPro HD, Photo JPEG, M-JPEG, MPEG-4 (I-Frame only) IMX or Uncompressed SD video output.  Uncompressed video (analog or SDI) requires a video playout card from either  AJA,  Aurora or Blackmagic Design.  With the OnTheAir Video HD upgrade, high definition can be played out using an appropriate third party video card as well. OnTheAir Video supports dragging and dropping of video clips into the OnTheAir Video playlist manager.  After clips have been added to the playlist, sub clips can be created by setting new in and out points directly within OnTheAir Video - even while other clips are playing. Different media types can be mixed in the playlist. Media can be stored in different formats on different drives on a fibre channel network can be dropped on the playlist for playout as well.  OnTheAir Video is extremely flexible - and it is constantly improving.
OnTheAir Video is available in a PCI/DV and DV Only version. The DV only version uses third party DV converters to playback the DV video on broadcast displays.  Since the bandwidth requirements of DV video are much less than other media formats, one Macintosh workstation equipped with the DV Only versions can easily playout multiple outputs to a number of DV converters.

OnTheAir Video  retails for US$1795. Optional modules support multi-channel audio (US$ 649) scheduling (US$1199), logo overlay (US$ 1199) and HD (US$1299).  SMS products are sold through authorized resellers.

About Softron Media Services
This year the Softron Media Services will celebrate its 25th year of existence. While the Softron Media Services audio-visual division was created in 1991, the whole team has been working together since November 1982.  In the video arena Softron has vast experience with the Macintosh operating system and video cards. What distinguishes Softron Media Services from other companies is that they are dedicated to the one thing that OnTheAir Video does outputting professional ?broadcast quality video on the Macintosh. Softron has a limited number of products which are complimentary to their main focus all of which run on the Macintosh and only on the Macintosh.
For More Information about OnTheAir Video contact Mike Skibra, Softron Medua Services Business Development Manager at +1 702 275 6353 or [email protected]

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Related Keywords:Digital Video, TV, AJA, Kona, Decklink, uncompressed video


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