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Socialware for iPhone Allows Compliant Mobile Social Network Access for Financial AdvisorsAs Mobile Social Networking Grows, New Application Helps Financial Service Professionals Stay Connected and Compliant (September 28, 2011)
AUSTIN, TX -- (Marketwire) -- 09/28/11 -- Socialware, the leader in social business for financial services, today announced the availability of its iPhone application, designed to ensure financial service professionals remain compliant while using social networks like LinkedIn, Facebook and Twitter on their mobile device. Built on the industry's leading compliance technology platform for social media, Socialware Compass, the new mobile application will allow advisors to confidently engage in meaningful social business discussions while on the go.
"Maintaining strong relationships with existing clients and effectively engaging with prospective clients is one of the most important parts of my job," Larry Passaretti of PPS Advisors. "Social media sites are a great way to stay in the loop regarding significant life changes and having the ability to engage in those conversations on my mobile device is essential for a timely response."
According to the recent Financial Advisor Survey Report conducted by Socialware, more than 80% of respondents said that they currently employ social networks for business purposes and 57% of respondents said they use mobile devices for social media access.
"Social media is a proven and powerful marketing tool for the financial services industry and the use of these networks on mobile devices has rapidly expanded. Banning mobile access for advisors is not an option," said Chad Bockius, CEO of Socialware. "The addition of our mobile application gives Socialware customers the freedom to use social media sites directly from their mobile device while ensuring they are not in danger of any policy breach."
To join the conversation on social business topics, visit the SocialTurns community http://www.socialturns.com/. For more insight and commentary on the effective and compliant use of social networks, please visit http://www.socialware.com and contact [email protected] to learn more about this new mobile application.
Based in Austin, Texas, Socialware provides software that empowers financial services marketing and sales to profitably build valued business relationships. With unmatched expertise drawn from over 100 clients, Socialware is the trusted standard for social business management in financial services industries. You can find out more about Socialware at www.socialware.com, as well as on Twitter: @Socialware. You can also read their blog: http://blog.socialware.com.
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