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SocialVolt Launches Studio Version 1.5 to Help Companies Effectively Manage Social MediaCompany Aims to Make Social Media Management Simple and Comprehensive (November 30, 2011)
OVERLAND PARK, KS -- (Marketwire) -- 11/30/11 -- SocialVolt today announced the general availability of its enterprise social media management platform. A cloud-based social media engagement and collaboration solution, Studio Version 1.5 empowers organizations to manage and control social content and conversations across multiple platforms and brands through a simple, intuitive management interface.
"Today's enterprises are trying to harness the power of social media in everything from marketing to legal and HR. However, most still lack the confidence and control over social media interactions -- putting organizations at risk and challenging brands' control of conversations that can drive consumer perception," said Scott Oppliger, CEO of SocialVolt. "We've seen tremendous interest in our social media management platform from both big brands and agencies, and are excited to already have more than 40 companies using the platform to officially launch Studio."
According to Altimeter Group, "The ability to capture, interpret, and act in real time based on signals from social media in the context of other enterprise data will become a tremendous competitive advantage over time."(i) With SocialVolt Studio, organizations can now safely engage in social media, maintain consistent brand messaging, moderate content, and ensure adherence to both internal policy and regulatory guidelines. Version 1.5 offers the ability to:
- Author content once and share it with your audience via multiple social platforms
- Ensure the quality of every outbound message with an enforceable author-review process
- Keep conversations "clean" with blocked terminology and words or phrases that require review
- Manage user permissions across brands and multiple social networks
- Centrally manage access rights for staff who engage in social media on your organization's behalf
- Track a complete social history with back-up, archive, and audit capabilities
- Easily manage multiple brands from one central location
"It's reassuring to know that we can set SocialVolt up so that it takes care of important workflow details and quality checks," notes Keith Mays, manager of communications for Kauffman Foundation. "We do not have to constantly be thinking and worrying about messaging going out that is not ready."
To learn more about Studio or schedule a demo, please visit http://www.socialvolt.com/studio.
SocialVolt delivers enterprise social media management solutions for businesses and agencies. Its unified platform supports engagement across brands while delivering accurate reporting from multiple channels. With SocialVolt, companies maintain control, minimize risk, and empower staff at all levels to build profitable customer relationships in real-time. Its board of advisors is comprised of experienced senior marketers from American Express, Sprint and other leading enterprises. Founded in 2009, SocialVolt is based in Kansas City and backed by Archer Capital. Learn more at www.socialvolt.com.
(i) Etlinger, Susan and Li, Charlene. "A Framework for Social Analytics." August 10, 2011. http://www.slideshare.net/setlinger/altimeter-social-analytics081011final
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