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SocialVolt Adds Ground-Breaking Brand Monitoring Features to its Enterprise Social Media Management SystemNew Release Combines Brand Listening, Publishing, Moderation, and Risk Management Capabilities in One Complete Tool (February 22, 2012)
OVERLAND PARK, KS -- (Marketwire) -- 02/22/12 -- SocialVolt, an enterprise social media management provider, today announced the addition of Channels, a new innovation in brand monitoring, to its leading social media management system (SMMS). Unlike other brand monitoring tools, Channels combines listening, publishing, moderation, and risk management features in one all-encompassing solution. Channels empowers businesses to thoroughly monitor brand conversations across social networks to gain critical visibility and minimize the risk of social media engagement.
"Brand monitoring is a critical component of a comprehensive social media management system," said Ben Smith, principal of Social: IRL, a social media strategy and education company. "With the continued proliferation of social media, it is vital that companies are able to easily listen and monitor conversations across brands and social media sites."
According to a recent report from the Altimeter Group, "A Strategy for Managing Social Media Proliferation," 54% of buyers indicated that monitoring was a top need for social media management systems, yet most are unsatisfied by nonexistent or lightweight capabilities.
"Channels is a fresh and much needed approach to brand monitoring that not only allows enterprises to track relevant social conversations, but also lets them immediately engage as needed with its intuitive moderation and publishing features," said Scott Oppliger, chief executive officer, SocialVolt. "Channels checks all of the necessary brand monitoring boxes, but also includes robust social media risk management capabilities."
Channels monitors Facebook, Google+, Twitter, YouTube, and millions of blogs for brand conversations. Using this new advanced tool, users are able to create unique listening agents by creating tags to follow conversations about their brands and competitors, while tracking their share of voice in social media.
Within Channels, a new sentiment engine now provides SocialVolt users with the ability to monitor the sentiment of relevant social conversations. Based on a series of scientific algorithms, all posts are immediately classified as positive, neutral, or negative, allowing users to gauge brand sentiment in real-time. In addition, the sentiment of messages can be manually changed to help teach the sentiment engine how to rate future messages.
SocialVolt delivers enterprise social media management solutions for businesses and agencies. Its unified platform supports engagement across brands while delivering accurate reporting from multiple channels. With SocialVolt, companies maintain control, minimize risk, and empower staff at all levels to build profitable customer relationships in real-time. Its board of advisors is comprised of experienced senior marketers from American Express, Sprint and other leading enterprises. Founded in 2009, SocialVolt is based in Kansas City and backed by Archer Capital. Learn more at www.socialvolt.com.
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