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SocialTyze and comScore Present "Marketing in a Social World"(January 31, 2012)
MANHATTAN BEACH, CA and RESTON, VA -- (Marketwire) -- 01/31/12 -- SocialTyze, a leading social marketing and technology company, has partnered with comScore, a global leader in measuring the digital world, to create a nationwide Road Show tour for top agencies and brands.
This tour provides a fresh update of Paid, Owned, and Earned Media within the Social Media space, using data analytics to assess marketing value beyond the 'Like'.
SocialTyze offers highly optimized social media solutions utilizing the science behind behaviors that generate the most effective connections. comScore, as a pioneer in social media measurement, offers unique insights on how earned brand impressions reach and influence audiences on social media channels.
"Measuring the success of a Facebook page by the number of 'Likes' is like judging a book by its thickness," said John Bohan, Managing Director of SocialTyze. "In this road show we are presenting new tools to measure Facebook value far beyond the 'Like'".
SocialTyze allows clients to maximize their earned media potential through measured engagement by providing highly targeted media, community management, and application development.
Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior, demographic characteristics, attitudes, lifestyles and offline activities.
"Marketing in a Social World" is a complete recap of 2011 along with best practices for 2012, presented by a team of experts from SocialTyze and comScore.
- John Bohan - Founder and Managing Director, SocialTyze
- Ron Mulliken - SVP of Social Strategy, SocialTyze
- Hugh McGoran - SVP of Agency Sales, comScore
- Erin Hunter - EVP of Marketing Solutions, comScore
- Mike Zeman - VP of Marketing Solutions, comScore
- Graham Mudd - SVP of Search & Media, comScore
SocialTyze and comScore's Road Show is traveling across the country over a 4 week period:
- New York City, January 24 - 26
- San Francisco, January 31 - February 2
- Chicago, February 7 - 9
- Los Angeles, February 13 - 15
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