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Social Shopping and Independent Books: Meeting of the Minds

  (May 06, 2014)

CAMBRIDGE, Mass., May 6, 2014 /PRNewswire/ -- Today one of the nation's most successful independent bookstores, Harvard Book Store (HBS), and a local MIT tech start-up AisleConnect, launch an innovative mobile shopping application that helps retailers connect with shoppers on-line and in-store and provide a novel shopping experience with product location and social recommendations available on any iOS device.

Experience a new way to shop with a more productive tool called AisleConnect Shopping Companion available now on the Apple App Store. Connecting the on-line to the in-store, AisleConnect can help you search for product availability, locate them in the store map, scan for reviews, and follow like-minded shoppers for recommendations.

"We are proud and excited to provide the Harvard Book Store community with the latest in social shopping technology and a fun and satisfying way to shop for books," says Jeff Mayersohn, owner of HBS, located at 1256 Massachusetts Ave. Cambridge, MA 02138.

"We are happy to accommodate Harvard Book Store's savvy customers with an even better way to shop for books whether they are searching for the latest best seller or a longtime classic," states Paul Lin, CEO and co-founder of Lineage Networks LLC, producer of AisleConnect.

Join Harvard Book Store and AisleConnect in the first iPhone Scavenger Hunt using the AisleConnect iPhone app, from May 2nd, 2014 to May 16th, 2014, and win an HBS vintage USB thumb drive while entering into a drawing for a $50 Harvard Book Store gift card.

All press inquiries please contact: Paul Lin at [email protected], 617-957-6791

AisleConnect is an iPhone app that combines the best of on-line shopping with the best of in-store shopping. Shoppers save time, keep informed, and connect with other shoppers to discover great new products. Retailers engage better with shoppers while in the store, knowing better what they want, leading to lowered cost, increased revenues, and smarter business data. AisleConnect is a registered trademark, and the principal product and service of Lineage Networks LLC.

Harvard Book Store is a unique and special place to shopa locally owned, independently run Cambridge landmark since 1932. The store is known for its extraordinary selection of new, used, and remainder books, a popular author event series, and a history of innovationincluding local bike delivery and a book-making robot (capable of printing and binding any of millions of titles in minutes). On customers can browse the shelves, staff recommendations, and the award-winning author events calendar.

SOURCE Lineage Networks LLC

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