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Social Media Management Software Provider Awareness, Inc. Expands Client Base and Diversifies Portfolio

Attracts Sizable Number of New Clients, Signaling Consistent, Strong Growth Moving Into the Next Quarter (November 17, 2011)

BURLINGTON, MA -- (Marketwire) -- 11/17/11 -- Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries.

New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like Nuance and Trend Micro, to marketing firms such as Raidious, Hult Marketing, OmniStudio and Wanna Bee Social to manufacturing companies like Stafford Textiles and local governments such as Davis County Government. As the importance of branding, marketing and interacting online and in social networks increases dramatically, organizations of all sizes and industry focus are turning to Awareness' flagship product, The Social Marketing Hub, to ensure the effective implementation, measurement, and analysis of their social marketing and engagement strategy.

Awareness, Inc. offers clients a unique blend of measurement, analysis and implementation technology that provides insight into consumer interaction and behavior online and streamlines content creation, dissemination and measurement across social media channels. Awareness, Inc. customers have not only the measurement tools to understand how their communications plan is performing, they also have the implementation tools to quickly and effectively communicate with constituents on any platform. The success clients experience through the use of the Awareness Social Marketing Hub will continue to make the company the go-to solution for any organization looking to implement an effective online communications program.

"After experimenting with several social media solutions, we found the Awareness Social Marketing Hub to be the best fit for the social media strategies of our continually expanding client base, so we turned to Awareness," said Taulbee Jackson, President and CEO of social media agency Raidious. "As the social media landscape becomes more complex, we needed a tool that would help centralize activities and provide reporting on how we are performing against objectives. We used other solutions and migrated to Awareness because of their ease of use, deep functionality and reporting capabilities across multiple clients."

"The Awareness social media management console will be a key component in our community development and social content management strategy," said Liz Greene, Digital Marketing Manager for Otis Spunkmeyer Fundraising. "We are already seeing the results with increased traffic to our cookie-dough fundraising website."

"With new forms of communication come challenges, especially as consumers turn to real-time online and social media channels to help them make buying decisions, find local services, research products and interact with brands," explains Mike Lewis, vice president of marketing and sales at Awareness, Inc. "The rapid expansion of our client base speaks to the trend that companies and organizations are grappling with how best to interact in these new communication channels. Many have chosen Awareness, Inc. to help them make informed and strategic decisions about their online communications plans."

About Awareness, Inc. (
Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society. Backed by NorthBridge Venture Partners, Awareness, Inc. is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

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