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Social Candy Optimizes Its Facebook Marketing Tools With Freemium Offering and New Timeline for Brands

Free Facebook-Friendly Templates to Create Custom, Timeline-Optimized Facebook Pages (April 12, 2012)

HEALDSBURG, CA -- (Marketwire) -- 04/12/12 -- Social Candy, Inc., the leading provider of easy-to-use and affordable cloud-based Social Media marketing tools, today announced the availability of free Facebook-friendly templates and new custom Facebook pages, optimized for Timeline. Both additions to the Social Candy product line enable businesses to easily create and manage their own Facebook brand pages.

The new Timeline for Brands format creates a significant shift in how businesses market their products and services using Social Media. Social Candy has made it easy for brands to take advantage of this powerful new marketing tool by releasing their Timeline-optimized offerings. These include Facebook-friendly templates to create and manage custom Facebook pages, and the Sweet Shoppe Social Engagement Platform that delivers low-cost, easy-to-use promotional applications for sweepstakes, contests, coupons, giveaways, and the industry's only Collagé.

"Facebook's new Timeline platform provides a more dynamic way for businesses to promote their products and services through social media," said Darin Kotalik, Social Candy CEO. "It combines 'website-like' functionality with Facebook's strong social sharing features, providing social media tools marketers need to build brand awareness, increase likes and collect leads to convert into sales."

Facebook's new Timeline for Brands platform focuses on three key 'visual' features including: wider pages, bigger call-to-action icons and additional wall post controls. Together these features support more effective marketing -- and Social Candy makes them easy to deploy:

  • Wide Facebook Pages: Social Candy has widened their Facebook-friendly templates and Sweet Shoppe promotional tools. With no limitations of tab width and navigation, the new format gives businesses more freedom to tell their story and attract new Facebook fans and customers.
  • Larger Icons: The large icons on Timeline's homepage provide a clear call-to-action (i.e., Buy Now, Sign Up Today, Free Demo) for visitors, guiding them to Facebook pages that can host special promotions, contests, coupons and information about brands.
  • Pinned Wall Posts: The new Timeline format improves the visibility of information that brand marketers want to highlight. Any post made by the page can be pinned to the top of the Timeline wall for up to 7 days, providing an opportunity to drive customers to special fan-gated promotions with product and company information, as well as special offers.

Free Facebook-friendly Templates
Social Candy has introduced a free version of its popular Facebook-friendly templates so businesses can now create and manage their own custom personalized Facebook pages. Social Candy provides two free templates allowing marketers to create simple custom Facebook fanpages. Businesses can upgrade to Social Candy's enhanced templates. These enable greater functionality with integrated RSS feeds, videos, rotating images, product catalogs and much more to affordably and easily establish a stronger Facebook marketing presence.

Social Candy's Sweet Shoppe - Social Engagement Platform
Sweet Shoppe is a Social Engagement Platform that allows customers to create interactive Facebook-based branding promotions to increase LIKES, capture leads and improve fan engagement. The platform delivers feature-rich promotional applications (Sweeps, Contests, Giveaways, Collagé and Couponing) that include fan-gated Facebook pages, easy-to-use back-end management tools and viral Facebook commenting and sharing functionality. Businesses seeking a high quality, cost-effective Facebook marketing solution can purchase one or multiple social engagement apps that can easily be customized, modified and reused for a nominal monthly hosting, service and support subscription.

Comprehensive Sweet Shoppe set-up pricing starts at just $999 for a 100% white-labeled, fan-gated, customizable promotion. Completely reusable, initial promotions can be re-skinned to deploy additional campaigns for no additional charge. Social Candy also provides sophisticated customized social media marketing campaigns on a per-project basis.

For more information about Social Candy's free Facebook-friendly templates, custom Facebook pages (including fan-gating pages) and Sweet Shoppe Social Engagement Promotions, please contact us at 888-525-3653.

About Social Candy, Inc.
Social Candy is dedicated to providing affordable, flexible and easy-to-use tools that enable businesses to improve their marketing campaigns on Facebook. The cost-effective and intuitive campaigns remove the financial and technical barriers for businesses to properly promote their brand, products and services. Social Candy's flexible architecture gives businesses the ability to quickly and easily create and manage Facebook Fan Pages as well as run custom promotions like sweepstakes, contests and couponing to improve awareness, grow fans and generate leads. For more information or to try for free visit or or call 888-525-3653.

Media Contact
Peter Evers
Natron Communications for Social Candy
(415) 888-3314
Email Contact

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