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Snipp Interactive Inc. Launches 'QR in the Cloud', a Cloud-Based Solution for Scanning QR Codes Without an App (or a Smartphone!)

(June 12, 2012)

WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 06/12/12 -- Snipp Interactive Inc. ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced the addition of its newest innovative mobile marketing technology, "QR in the Cloud," to its "Mobilize Me" platform used by leading advertising agencies, brands and publishers.

"QR in the Cloud" allows users to scan QR codes without a smart phone or QR reader app. Users can take a photo of any QR code with their mobile phones and send it in by messaging (MMS) to receive encoded content back via text message. By relying on basic mobile phone functionality familiar to most users, Snipp's solution allows over 98% of the total mobile population in the United States to scan QR codes. Moreover, used in conjunction with Snapp, Snipp's proprietary image recognition technology, "QR in the Cloud" allows not just QR codes, but any logo or distinctive image to be used as a mobile response code in campaigns.

To try out a demo of Snipp's app-less technology, take a photo of any QR code using your mobile phone and send it by messaging (MMS) to 76477.

Erik Hallstrom, CEO of Snipp noted: "'QR in the Cloud' further demonstrates how we are differentiating our offering by developing unique technology. Marketers now have a response solution that works for virtually all of the mobile users targeted for a particular campaign, irrespective of the phone type or software they have."


About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Snipp Interactive Inc.
Anthony Durkacz
CFO
(416) 720-4360
investors@snipp.com


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