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Snell & Wilcox Kahuna Production Switcher Featured at NAB

Set to play leading role at NAB-HD Model TV Station demonstration (April 12, 2005)

The new Snell & Wilcox SD/HD Kahuna production switcher is set to play a leading role at NAB-HD, a fully-functional, multi-vendor NAB2005 demonstration of what local broadcast stations can achieve with digital technology. Kahuna will be located in the Greene HD Productions mobile unit, which is being used for studio operations and control.

Kahuna is the first production switcher in the industry with the ability to integrate SD and HD sources in a single control panel and mainframe, without the need for upconversion. It will allow Greene HD Productions to switch SD and/or HD signals for the NAB-HD broadcasts with minimal reconfiguration of equipment within its truck.

"When I first heard about Kahuna's potential and capabilities, I was completely blown away," said Brian Greene, CEO at Arlington, Texas-based Green HD Productions, which has specialized in HDTV production for the past decade. "Anything you throw at Kahuna, it can handle without extra converters or an extra engineer to tweak it all. For an industry in transition to HDTV, Kahuna makes tremendous sense. It allows broadcasters to go HD now without throwing away their SD infrastructure and with minimal disruption to their workflows. And that's a very attractive business model."

Running April 18-21 in the North Hall of the Las Vegas Convention Center, NAB-HD will offer NAB2005 attendees a comprehensive view of all the technical, operational, and management elements required to broadcast DTV signals of all formats.

The NAB-HD demonstration illustrates how Kahuna's ability to switch signals of virtually any type can help to extend the useful life of broadcasters' existing SD hardware, and thus deliver tremendous cost savings during the migration toward HD production. The mobile unit provided by Greene HD Productions will deploy the Kahuna to receive, switch, and distribute inputs from a variety of 720p and 1080i studio and ENG cameras. Kahuna can also accommodate any SD input from cameras, graphics, and archives and integrate these seamlessly into HD productions.

"Kahuna gives you the ability to input a variety of sources in different formats, whether SD or HD, and incorporate them all into your chosen output format using Kahuna's FormatFusion technology," said Joe Zaller, vice president of marketing and product management at Snell & Wilcox. "It even enables you to provide simultaneous SD and HD outputs. With Kahuna at the heart of NAB-HD, we're demonstrating how broadcasters can take control of their transition to HD in a cost-effective way, getting the most from their existing infrastructure."

Kahuna's extraordinary flexibility enables users to work initially in SD-only or HD-only mode, then upgrade to multi-format SD/HD operation at any time. Using Kahuna in multi-format SD/HD mode, operators can mix existing SD camera feeds, graphics, handheld shots, and archive footage directly into an HD production. By eliminating the need to invest in HD upconverters, graphics tools, and cameras, Kahuna delivers tremendous savings on space, weight, power, and money.

The Greene HD Production truck will be used to support the development and broadcast of educational content that will be aired periodically throughout the NAB convention. Programming will include a roundtable discussion on MXF entitled "Achieving Interoperability in an IT-Based Broadcast Facility," which will be chaired by Bruce Devlin, Snell & Wilcox's vice president of technology.

About Greene HD Productions
Greene HD Productions has been working with HDTV since fall 1995. The company has more than 14 years of production experience in broadcast-quality video and has won numerous awards while maintaining loyal Fortune 500 companies as clients. The company is dedicated to providing the highest-quality high definition programming available today, and this commitment was rewarded by a Telly award for the company's very first HD production. Today, the company continues to win industry awards on almost all of its HDTV projects.

Greene HD Productions produces HD programs from concept to completion, offering services including filming, editing, cast, crew, etc. in a cost-effective pricing format that typically saves clients substantial amounts over the typical hourly and daily fees charged in the broadcast industry.

For more information contact the company at +1 817-860-4086 or e-mail

About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post-production facilities, filmmakers, and communications professionals to move content seamlessly between analog, digital, high-definition, and file-based systems and to bridge the world's multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Santa Clara, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia.

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Related Keywords:Snell & Wilcox, Kahuna, Switcher, NAB-HD Model TV Station, Greene HD Productions, Brian Greene, HDTV, DTV, ENG, Joe Zaller, MXF, Bruce Devlin,


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