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Snell & Wilcox Announces Launch of IMPAKT 3D DVE Option for Kahuna

Pre-made transition models minimize operator setup time, enhance flexibility and control (January 10, 2006)

Snell & Wilcox has significantly enhanced the capabilities of the industrys most advanced production switcher, the multiformat SD/HD Kahuna, with the launch of Kahuna IMPAKT, a powerful, easy-to-use suite of 3D digital video effects (DVEs).

With IMPAKT, Kahuna now offers up to four twin-channel 3D DVEs that users can apply in either SD, HD, or both, and which work in source-based or bus-based modes, allowing both background and fill-and-key manipulation. Kahuna IMPAKT provides a variety of powerful effects including spheres, slabs, zooms, warps, tiling, ripples, rolls and peels, fragmentation, lighting effects, and corner pinning. All these options are housed in the Kahunas compact, 11-RU mainframe and require no additional connections or extra rack space.

Kahunas flexible, networked architecture gives users the option of controlling its DVEs directly from the main Kahuna control surface or from a separate 1-M/E Kahuna control panel for productions requiring a separate DVE operator. Kahunas DVEs can also be timelined, allowing for full key-frameable control, easy editing and pausing, and play/store recalls.

?With the new Kahuna IMPAKT DVE option, weve combined eight channels of powerful 3D DVE with straightforward operational logic, time-saving pre-made effects, and the flexibility of a system that can be transparently integrated into the main Kahuna control surface or run from an external panel, said Joe Zaller, vice president of marketing at Snell & Wilcox. ?Kahuna IMPAKT DVEs give TDs complete control over the desired effects and the power to apply them in SD, HD, or both modes simultaneously. This ensures that Kahuna operators can easily achieve the high production values that clients demand without having to utilize a dedicated outboard DVE unit.

To minimize setup time, Kahuna IMPAKT comes with ready-made models that allow operators to quickly and easily create compelling, dynamic transitions. These pre-packaged options include all of the following:

* Two-tile and four-tile model, with four or eight visible surfaces for multiple box effects
* Slab model with three visible surfaces for cubes
* Fragment model that slices the image and flies the slices off the screen
* Push and squeeze model for transitions in which the top surface slides away or is squashed to the edge of the frame to reveal a new source below.

Each pre-made model is equipped with a series of parameterized settings that enable the operator to customize its appearance. A wide variety of additional effects can be applied to all models. These include border and crop, defocus, lighting and shade, color effects, and keyer. Integrated intelligent synchronization eliminates the need for external video/control interconnections or for guesswork related to timing.

About the Kahuna SD/HD Production Switcher
Kahuna, winner of the 2005 Frost & Sullivan award for ?Worldwide Technology Leadership in Production Switchers, is the first production switcher ever to offer simultaneous standard definition (SD) and high definition (HD) operations in the same mainframe with the same control panel. Enabled by Snell & Wilcoxs Format Fusion technology, Kahuna allows SD sources to be seamlessly integrated into HD products, and vice versa, without the need for upconversion. Not only does this capability make Kahuna the most versatile production switcher available on the market, it eliminates the need for additional upconverters and other peripheral equipment, saving space, weight, power, and money.

Beyond offering users the ability to work with both SD and HD video simultaneously with no compromise in picture quality, Kahuna offers tremendous value to end-users by enabling an easily controlled and smooth migration from SD to HD production. Kahuna puts broadcasters in control of their transition to HD operation, enabling them to make the transition in a measured, intelligent, and cost-effective way.

The new Kahuna DVEs are available now for order as part of a new system or as an upgrade for installed systems. For further information, visit

About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post-production facilities, filmmakers, and communications professionals to move content seamlessly between analog, digital, high definition, and file-based systems and to bridge the worlds multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Burbank, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia.

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Related Keywords:Snell & Wilcox, IMPAKT, 3D DVE, Kahuna, production switcher, digital video effects,


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