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Snapfish by HP and Design Expert Genevieve Gorder to Showcase Home Decor Collection

Custom Home Design Shop Offerings Include Framed Photo Canvases and Fine Art Prints, Children's Wall Decor, Photo Panels and Frames (November 09, 2011)

PALO ALTO, CA -- (Marketwire) -- 11/09/11 -- Snapfish by HP, the world's No. 1 online personal publishing service, today kicked off a collaboration with renowned design expert Genevieve Gorder, host of "Dear Genevieve" and judge on "Design Star," both on HGTV.

Gorder will serve as the spokeswoman for an exclusive Snapfish home décor collection, which will enable customers to bring personal touches into their homes in new ways.

The collection -- which includes a variety of new product offerings from photo canvases to children's room décor -- will be available exclusively at www.snapfish.com/homedecor.

"Introducing home décor in our lineup of products enables us to offer the Snapfish member community the ability to extend the use of photos and images to create style and décor that is uniquely their own -- in any room," said Barry Herstein, chief marketing officer, Snapfish by HP. "Genevieve Gorder is a recognized expert in the design space and inspires creativity by offering useful tips and ideas that make customizing home décor a snap."


Gorder's design tips and recommendations will be available at www.snapfish.com/genevieve, and members are encouraged to leave feedback and questions for Gorder. Her tips will focus on:

  • Décor made easy

  • Kids' rooms decorating ideas

  • Decorating on a budget

"To make a statement in your home, choose things that reflect you. There are great ways to show your style, such as photography, which can truly bring your home to life in a very personal way," said Gorder. "Working with a creative and personal brand like Snapfish by HP is especially impactful for me as I love design and am excited to help inspire the Snapfish community with their home décor choices."

In addition to her tips and recommendations, Gorder will host a video series on related home design topics for Snapfish members to enjoy.

Select home décor products include(1):

More information on Snapfish's home décor collection and Genevieve Gorder's videos and tips is available at www.snapfish.com/homedecor and www.snapfish.com/genevieve.

About Genevieve Gorder
Genevieve Gorder's unmistakable style and enthusiasm have made her one of America's favorite interior designers. A graduate of design from the School of Visual Arts, Gorder has worked in studios throughout Europe and New York City. Currently, Gorder designs for her series "Dear Genevieve," judges on "Design Star" and hosts HGTV's "White House Christmas Special." Off air, Gorder and her studio design a line of rugs, accessories and bedding that is available nationwide.

Gorder's work has been featured in many major publications and she has appeared numerous times on everything from "Oprah & Nate Berkus" to "The View," "Today" and CNN. In addition, she writes a monthly column for Parents, where she provides answers to readers' design dilemmas.

Gorder resides in Manhattan with her daughter, where she runs her own production company, Two Birds.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) All prices are estimated U.S. street prices. Actual prices may vary.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of growth strategies, transformation initiatives and restructuring plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of growth strategies, transformation initiatives and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2011 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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