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Smule(TM) Names Sunil Pareenja Chief Financial Officer, Scott Bonds Vice President of Engineering, and Jim Routh Vice President of Business Development

New Executives Add Industry, Functional Expertise to Management Team (May 25, 2010)

PALO ALTO, CA -- (Marketwire) -- 05/25/10 -- SonicMule, Inc. (Smule), a premier developer of expressive audio applications for Apple iPhone, iPad and iPod touch, today announced the appointments of Scott Bonds as vice president of engineering, Sunil Pareenja as chief financial officer and Jim Routh as vice president of business development.

"Sunil can't sing for his life, and while Scott will at least tinker on the piano now and then, it's safe to say that Julliard is not in his future," said Jeff Smith, CEO and co-founder of Smule. "Jim? There is no hope frankly, and I worry if that's true even using Smule products. Yet our goal at Smule is to bring creative expression to the masses, and so some diversity on our management team is desirable."

"On the positive side," Smith continued, "Sunil has proven himself time and again in finance and planning. Scott is a serious rock-star-engineering leader. Jim's business development career started at Apple over two decades ago. As a result, we've substantially upgraded our experience and skills in the company."

"I agree with Jeff," added Dr. Ge Wang who is the chief creative officer, chief technical officer and co-founder of Smule, as well as an assistant professor at Stanford University's Center for Computer Research in Music and Acoustics (CCRMA).

Pareenja brings extensive leadership and financial experience to Smule, previously serving as vice president of finance at Engine Yard, Inc. and as vice president and corporate controller at Tumbleweed Communications Corp., where he managed all aspects of finance for the global enterprise software company. Additionally, Pareenja has held positions at Hewlett-Packard Company and Arthur Andersen LLP. He earned a bachelor's degree in Business Economics from UCLA and an MBA from the Haas School of Business at UC Berkeley.

Bonds brings more than 15 years of experience of leadership and software development to Smule, most recently serving as senior development director at Electronic Arts, where he supervised the software development of and created the company's long-term technology roadmaps. He has also founded several companies including BridgePath and Kyber Systems. Bonds has a bachelor's degree in Electrical Engineering and Computer Science from UC Berkeley.

Routh has more than 20 years of experience and leadership in business development to Smule and spent the first seven years of his career at Apple. His career includes director of business development at NetObjects and more recently, vice president of business development at Tumbleweed Communications Corp. Routh has a bachelor's degree in Operations Management from Michigan State University and a MBA from Boston College.

Smule has distinguished itself from the myriad developers vying for App Store real estate. With top ranking applications like Magic Piano, Glee, "I Am T-Pain", Ocarina and Sonic Lighter, Smule has captured the imagination of millions of users around the world and connected them to music in ways previously unimaginable.

About Smule

SonicMule, Inc. (Smule) is a premier developer of interactive, expressive audio applications for Apple mobile devices headquartered in Palo Alto, California. Founded in June 2008, Smule has created an innovative mobile social experience, enabling a new generation of applications for the iPhone, iPad and iPod touch. Since the company launched its first product in September of 2008, users have downloaded over 5 million Smule products including "I Am T-Pain", Ocarina, Magic Piano and Glee. Smule's investors include Bessemer Venture Partners, Granite Ventures, Shasta Ventures, and Floodgate. More information about Smule can be found on the Internet at

Smule and SonicMule are trademarks of SonicMule, Inc. Apple is a registered trademark of Apple Computer. iPhone, iPad and iPod touch and App Store are trademarks of Apple Computer.

Michelle Sabolich
Atomic PR for Smule
415. 593.1400
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