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Smilebox Brings Smiles to Mums in the United Kingdom, Announces Photo Sharing Service in Collaboration With Hallmark U.K.

(March 11, 2010)

REDMOND, WA -- (Marketwire) -- 03/11/10 -- Smilebox Inc. (, a global photo services company, announced today it has entered into a partnership with Hallmark® U.K. to offer a unique photo sharing and preservation service at targeted toward the needs of U.K. families. The service offers more than 700 digital designs for every occasion, including more than 20 designs for Mother's Day. These high-quality designs can be customized with personal photos, videos and music, and can be emailed, printed, posted to Facebook or a web site, saved to video, or burned to DVD. Smilebox has had a partnership with Hallmark North America since 2006.

"We're delighted to partner with a trusted brand such as Hallmark to deliver a service that offers mums an easy and affordable way to celebrate, share, and preserve life's important moments," said Yannis Dosios, Smilebox vice president of European operations. "We look forward to bringing the Smilebox brand and experience to customers around the world."

Smilebox has created a co-branded version of its service that Hallmark U.K. promotes to its website visitors through prominent presence on its ecards website. Hallmark U.K. is also creating custom Smilebox content tailored to the U.K. market, using popular characters with broad appeal in the United Kingdom and worldwide, such as Forever Friends™. Hallmark U.K. and Smilebox have created more than 10 Smilebox designs focused for the United Kingdom to date, including two specifically for Mother's Day. Smilebox is also distributing these designs across the entire Smilebox network, granting them instant access to its base of 10 million users worldwide.

"The Hallmark Smilebox service has strengthened our digital greetings offering and has delighted our users," said Louise Hudson, digital business director at Hallmark U.K. "It also enables us to use Hallmark content in exciting new ways by creating animated Smilebox designs, distributing them to a large worldwide audience, and generating significant digital revenue from them."

Busy mums can use the Hallmark Smilebox service to create a variety of project types such as digital greetings, scrapbooks, photobooks, slideshows, invitations, collages and calendars for any occasion including birthdays, love, congratulations, anniversaries, school, or every day. The designs come in styles such as contemporary, modern, classic, and sentimental to match every personality.

About Hallmark Smilebox
The Hallmark Smilebox service lets customers quickly turn life's moments into digital creations to share with others or to save. Smilebox users can choose any design, print to retail, email or post to Facebook for free. For US$2.99 to US$3.99 (approximately £2 to £3), customers can purchase and own premium designs to print at home, save to digital photo frames, get more music choices, and share full screen without ads. Customers can also subscribe to Club Smilebox for US$5.99/month or US$39.99/year (approx. £4/month or £25/year) for unlimited use of premium designs as well as the ability to burn their Smilebox creations to DVD or save video files to a photo frame. Smilebox is available for the PC and Mac platforms.

About Smilebox Inc.
Founded in 2005 by Andrew Wright, Smilebox is the leading way friends and families celebrate, share and preserve special moments in their lives through photos, videos and music. Since the service's launch in June 2006, more than 10 million people have installed Smilebox and more than 102 million Smileboxes have been played worldwide. Smilebox is the only service that supports all personal media (photos, videos, music), all content types (ecards, invitations, slideshows, scrapbooks, collages, photobooks and postcards) and all sharing methods (email, print, burn to DVD, save to photo frame, blog and post). Smilebox is a global, privately held company with headquarters in Redmond, Wash.

Smilebox is a trademark of Smilebox Inc. All trademarks and brands are the property of their respective owners.

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Tamese Robinson
Smilebox Inc.
425-881-9475 ext. 216
Email Contact

Yannis Dosios
Smilebox Europe
yannis44 (Skype)
Email Contact

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