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Smart-Phones Enhance The Car Buying Experience(October 04, 2011)
Dallas, Texas (PRWEB) October 04, 2011
Theres a fun new smart-phone app from ClickMotive L.P., it's a cool way to shop for cars even if consumers are on the lot and the dealership is closed.
Its a well-known fact. Car Shoppers love to visit car dealerships when they are closed. They park next door, slip through the hedges, and shop at your leisure with no sales pressure. Sometimes, on a sunny Sunday when the dealership is closed is when the most car shoppers show up.
So, imagine a consumer is looking over a car that has caught their interest. But what if they want to see the engine or the dashboard controls? How about learn which other cars on the lot are similar and meet their needs better? Most importantly - the car buyer might like to get the special online price available from many dealers that can be lower than the one on the window sticker. Maybe they found the perfect car and want to send information home to a family member.
Now savvy car buyers can do all this with their iPhone, Android, Blackberry, Windows Mobile or other type of smart-phone.
A brand-new technology called AutoTag invented and marketed by ClickMotive creates weather-proof car window stickers featuring a cool digital innovation called a QR Code. Most consumers are familiar with QR codes - theyre square and made of small black & white squares. They can be scanned with any modern smart-phone and deliver all sorts of rich information.
QR codes have been big in Japan and Europe for years now. A few forward-thinking retailers have started integrating them into the shelf displays at big stores or in catalogs. But every car in the world is one-of-a-kind. If an interested car buyers is shopping at the dealership wouldnt it be great to be able to get videos, interior photos, detailed specifications, pricing information, similar vehicles, and even CarFAX reports just by zapping it with a smart-phone?
Imagine the ability to scan a car with a smart-phone that doesnt tell you what this particular model is like but exactly what this particular car actually is right down to the VIN number and dealer stock number.
Were amazed how many people come to the dealership on Sundays when were closed. AutoTag lets us offer a high level of customer-service, even after hours.
--Tony Rimas, Red McCombs Auto Group in San Antonio, Texas.
When a car dealer uses AutoTag, it only takes a few seconds per car to make it 100% digitally interactive with just about every kind of smart-phone available.
--Ray Myers, CTO, ClickMotive
AutoTag is available for US-based automobile dealerships through ClickMotive, a leading automotive internet marketing company based in Plano, Texas. For more information visit http://clickmotive.com/tag.html or call 888-518-5513.
Read the full story at http://www.prweb.com/releases/clickmotive/auto-tag-qr-codes/prweb8847598.htm.
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