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Small Storage Gets BigAlso: 20 cent DVDR = $20 Rolex
Theres so much data and so much content flying around that people want to grab and store. Its all good!
Organizations and people are producing content like they were rabbits. Were giving it to everyone. Were keeping everything. The consensus was hard disks in all shapes and sizes will continue to proliferate. The hot segments are the cute new itty-bitty 1-inch drives and flash drives/cards.
Big drives - 5.25, 3.5 and 2.5-inch units -- will pop out in huge volumes as will CD/DVD products. However, profits will be measured in pennies, not dollars.
The Holy Grail for folks isnt enterprise, desktop or notebook storage. Everyone seems to agree the volumes and profits will be in the sexy CE products. Things we cant live without like cam/cell phones, portable, home and auto audio devices, digital cameras/camcorders and products that are still in the labs are increasingly storage-intensive.
In every application the device size is shrinking, capacity/performance are increasing, prices are dropping and innovation/implementation demand is growing because people ?need more and more of their content with them?all the time.
30,000 Ft View
Take a look at a few of the applications we readily identify with today and their storage needs now and in the future:
| || || || |
|2008 Hard Drive|
|1.5MB||5 hrs ||1,439 hrs ||35 hrs ||11,429 hrs|
|1.03MB ||139 photos||38,835 ||470 ||154,826 photos|
|2,025MB ||0.1 hrs ||30 hrs||0.7 hrs ||237 hrs|
|260MB||0.8 hrs||231 hrs||5.6 hrs||1,852 hrs|
The above are the ?simple and rather obvious applications. But they are only the tip of the proverbial iceberg. Professionals, students and just about everyone wants to have his or her content, wants to manage it him/herself and wants to use and view it on his or her own terms.
Just look at the directory on your notebook. Huge email directory and files. Business documents, data and research. Video and PowerPoint presentations. News and information you know you are going to need. Photos, personal videos, movies, DivX stuff, TV shows you missed. Then there are the CDs/DVDs you have and USB drives in your backpack with really private stuff.
IDC notes that the worlds data and content doubles every 12-18 months. That growth is faster than Moores Law. To process all of that information Intel and AMD are in a battle royale to delivering 64-bit multi-core microprocessors. Its little wonder that storage folks focus on developing bigger and faster capacities.
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