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Small Storage Gets Big

Also: 20 cent DVDR = $20 Rolex By Miles Weston
Never put multiple agenda storage people in the same room and ask them who is best! The IDEMA (International Disk Drive Equipment and Materials Association) did it recently to help CE/PC and storage folks understand each others’ issues, needs and agendas. The highly focused event helped them all get their arms around where things were going for video, audio, photo and darn near every other application.

Guess what?

There’s so much data and so much content flying around that people want to grab and store.  It’s all good!

Organizations and people are producing content like they were rabbits.  We’re giving it to everyone.  We’re keeping everything.  The consensus was hard disks in all shapes and sizes will continue to proliferate.  The hot segments are the cute new itty-bitty 1-inch drives and flash drives/cards.

Big drives - 5.25, 3.5 and 2.5-inch units  -- will pop out in huge volumes as will CD/DVD products.  However, profits will be measured in pennies, not dollars.

The Holy Grail for folks isn’t enterprise, desktop or notebook storage.   Everyone seems to agree the volumes and profits will be in the sexy CE products.  Things we can’t live without like cam/cell phones, portable, home and auto audio devices, digital cameras/camcorders and products that are still in the labs are increasingly storage-intensive.

In every application the device size is shrinking, capacity/performance are increasing, prices are dropping and innovation/implementation demand is growing because people “need” more and more of their content with them…all the time. 

30,000 Ft View
Take a look at a few of the applications we readily identify with today and their storage needs now and in the future:
Storage Now and Later
File Size        
2004 Flash
2004 Hard Drive
2008 Flash
2008 Hard Drive
MP3 Song
1.5MB 5 hrs        1,439 hrs     35 hrs  11,429 hrs
1.03MB 139 photos 38,835      photos 470 photos 154,826 photos
MPEG-2 Film             
2,025MB  0.1 hrs 30 hrs 0.7 hrs 237 hrs
MPEG-4 Film             
260MB 0.8 hrs 231 hrs 5.6 hrs 1,852 hrs
Average Capacity                        
  143MB 40GB 972MB 320GB

The above are the “simple” and rather obvious applications.  But they are only the tip of the proverbial iceberg.  Professionals, students and just about everyone wants to have his or her content, wants to manage it him/herself and wants to use and view it on his or her own terms.
Just look at the directory on your notebook.  Huge email directory and files. Business documents, data and research.  Video and PowerPoint presentations. News and information you know you are going to need.   Photos, personal videos, movies, DivX stuff, TV shows you missed.  Then there are the CDs/DVDs you have and USB drives in your backpack with really private stuff.

IDC notes that the world’s data and content doubles every 12-18 months.  That growth is faster than Moore’s Law.  To process all of that information Intel and AMD are in a battle royale to delivering 64-bit multi-core microprocessors. It’s little wonder that storage folks focus on developing bigger and faster capacities. 

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Related Keywords:content, DVD Insider, hard disks, flash drives, DVDR, 1-inch drives, flash drives,cards CD, DVD products

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  • Small Storage Gets Big by DMN Editorial at Mar. 25, 2005 7:03 pm gmt (Rec'd 3)

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