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Six Tips for Improving Your Websites

A few suggestions to keep your readers reading By Denise Harrison
As a journalist, Im on the Web constantly doing research on companies and products. The good news is that most companies now have Websites that are done professionally and are loaded with information. I still run across a few problems, however, and granted, some of these problems are unique to a journalists research but some are problems your customers, or potential customers, have as well.

1. Contact information. One of the most common reasons people go on the Web is to find a mailing address, yet many companies either have it so far hidden that you cant find it, or they dont have it at all. I cant count the number of times I had to go to the job listings page on a companys site in order to find an address. (The HR department usually has to put an address for applicants to send resumes!) In addition, list the different email addresses and phone numbers for public relations, sales, etc. to make it easier for the inquirer to reach the correct person.

Even if you do have a contact page that is a cgi script form someone can fill out, be sure there is a way we can reach specific departments, too.

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