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Sitecore Positioned as a Visionary in 2012 Magic Quadrant for CRM Multichannel Campaign ManagementVisionary Position Shows Strength of Sitecore's Web Campaign Management and Digital Channel Solutions (June 05, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 06/05/12 -- Sitecore today announced it has been positioned by Gartner, Inc., in the Visionaries quadrant of its recent 2012 report, "Magic Quadrant for CRM Multichannel Campaign Management (MCCM)."
According to Gartner, "MCCM processes enable companies to define, orchestrate and communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities. This approach can include integrating marketing offers/leads with sales for execution. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflow. Advanced analytic functionality includes predictive analytics and campaign optimization. Advanced execution functionality includes loyalty management, content management, event triggering and real-time decisioning/offer management in inbound and outbound environments."
"We believe Sitecore's position in this report recognizes and underscores our vision for giving marketers the ability to control and measure their multichannel campaigns," said Michael Seifert, CEO, Sitecore. "Furthermore it is confirmation that organizations are using Web Content Management technology to drive digital marketing capabilities across all channels and Sitecore is at the forefront of this evolution."
Sitecore's Customer Engagement Platform provides an elegant, integrated solution that connects channels, engagement automation and Web analytics with external tools and databases. It combines the power and flexibility of Sitecore's Web Content Management System to communicate with customers across all channels.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.
Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enables marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.
Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including Carnival Cruise Lines, Colliers International, Comcast, Heineken, Microsoft, Nestlé, Royal Navy, Visa Europe and Verizon.
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