|Page (1) of 1 - 05/30/12||email article||print page|
Sitecore Cited as an Emerging Player in Lead Management Automation Report by Info-Tech Research GroupFindings Mark Sitecore's Growth and Evolution in Multi-Channel Marketing (May 30, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 05/30/12 -- Sitecore today announced that it has been recognized as an Emerging Player in Info-Tech Research Group's Vendor Landscape Plus: "Lead Management Automation Platforms." Sitecore is among a select group of eight companies evaluated by Info-Tech Research Group. This Vendor Landscape focused on those vendors that offer broad capabilities across multiple platforms and that have a strong market presence and/or reputational presence.
"Lead management automation platforms generate, evaluate, and nurture leads while organizing and executing marketing campaigns," said Tim Hickernell, Lead Analyst, Info-Tech Research Group. "The deployment of an LMA platform will save IT time and money, and reduce the number of marketing requests to IT, such as email list management, data cleansing, Web form customization, and reporting on campaign ROI. Sitecore was recognized as an Emerging Player in the market for capitalizing on its Web content management heritage as an important channel for lead generation and nurturing."
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.
According to the report, "Sitecore has a great grasp of social media marketing and its potential. The solution can execute dynamic/customizable content to a social property, like Facebook and Twitter. Mobile functionality includes analytics that reads QR codes and pushes leads to back to landing pages, and adding them to the lead database. Sitecore offers excellent layered support options to fit most business needs."
Sitecore's Web content management and digital marketing solutions enable organizations to manage the full customer experience and to create relevant and valuable customer conversations across Web, social and mobile channels.
Learn more about Sitecore's Customer Engagement Platform.
About Info-Tech Research Group
With a paid membership of over 25,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a fourteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.
Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Lloyd's of London, Microsoft, Siemens, The Knot and Verizon.
Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.
Copyright @ Marketwire
Related Keywords: multi-channel marketing, Lead Management Automation, Web content management, digital marketing, Sales & Marketing, Database, Internet, Social Media, Management, Marketwire, , IT (Information Technology), Internet Technology, Biology, Computer Science, Business, Email,