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Simply Shopping Adds 5 Seat Accom AFFINITY/san

(December 11, 2001)
Accom announced that UK-based interactive shopping channel Simply Shopping has installed a five-seat AFFINITY/san (Storage Area Network) real-time uncompressed NLE (Non-linear Editing) system at the heart of the channels production facility.

Broadcasting 24 hours a day in the UK on Sky Digital, Simply Shopping focuses on household goods and music. Gearing up to service its new channels, Simply Jewelry and Simply Music, Simply Shopping standardized on Accoms AFFINITY for its reliable high-performance in a round-the-clock editing environment.

"When we first tried the AFFINITY system we were so impressed with its editing speed that we decided to replace the other NLEs we had," said Brian Cutts, Technical Director for Simply Shopping. "With the volume of material we are working on in a 24-hour operation, even a 5 percent performance improvement can make a significant difference. In fact we find editing on the AFFINITY is 15 to 20 percent faster than the system we used before."

Simply Shopping installed its five AFFINITY systems with Accoms cost-effective storage area network. "This gives us a flexible way of making the most of the editing capability without tying down projects to individual suites," Cutts explained. Simply Shopping operates five AFFINITY suites, with one dedicated to digitizing material, and one tape suite. Shooting with two cameras on locations around the UK, Simply Shopping feeds edit decision lists (EDLs) from the offline edit to the AFFINITY suites where effects, color correction and video effects are added before the programmed is encoded into MPEG format for playout from a server.

Cutts stresses the productivity benefits of several AFFINITY features in achieving the performance gains. "Drag and drop operation, being able to work with 99 layers all readily accessible, and the AFFINITYs streamlined handling of video, key and audio all contribute to faster editing. Im an ex-editor myself with a lot of experience on other systems, but the advantages of editing with AFFINITY are clear. Its an ideal platform for the kind of work we are doing."

AFFINITY/san is a powerful high-end editing system with real-time video and key on background and overlay tracks, real time titles, AbekasŪ-powered frame-based DveousŪ warps, lighting and textures, 100 layer single-pass compositing with interactive full-motion alpha keys. With files stored in native QuickTime format, providing seamless interchange with all leading graphics and effects applications, and unprecedented low storage costs, including a SAN option, AFFINITY offers greater power, flexibility and value than any other non-linear editing system.

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