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Simba Technologies Wins BCTIA's Excellence in Product Innovation Award for Its MDX Provider for Oracle OLAP Data Connectivity Software Product

(June 09, 2010)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 06/09/10 -- Simba Technologies Inc., industry's choice for standards-based relational and multi-dimensional data connectivity, announced today that its MDX Provider for Oracle OLAP software product was awarded the 2010 TIA Award for Excellence in Product Innovation at the British Columbia Technology Industry Association's (BCTIA) awards gala held last night in Vancouver.

Judging criteria for the award included product/service composition and technical merit, competitive differentiation, organizational potential to execute and product/service value proposition.

"The TIA Award for Excellence in Product Innovation acknowledges a unique solution or technology that dramatically impacts the market," said Pascal Spothelfer, BCTIA's President & CEO. "We congratulate Simba Technologies on winning its award, which recognizes its technical accomplishment and the innovation of its MDX Provider for Oracle OLAP product."

"We feel very honoured and thank both the BCTIA and the industry judges for bestowing this award," said Amyn Rajan, Simba's CEO. "Simba has a very long history of data connectivity product innovation, most recently demonstrated with the successful release of our MDX Provider for Oracle OLAP product. It means a great deal to our team to see our expertise and innovation recognized in such a significant way."

Simba's MDX Provider for Oracle OLAP enables direct connectivity from familiar applications like Microsoft Excel to the Oracle OLAP Option database for easy ad hoc business intelligence analysis and reporting.

Excel is widely considered to be the most popular and familiar multi-dimensional business intelligence tool on the market, and Oracle is the #1 database in the world. Simba's MDX Provider for Oracle OLAP connects the products seamlessly.

MDX Provider for Oracle OLAP enables users to take advantage of native Excel PivotTable and PivotChart functionality to analyze Oracle OLAP data, including advanced formatting and dashboard presentation capabilities, and integration with other Microsoft Office products. As an easy to install, client-side driver, MDX Provider for Oracle OLAP enables users to query, display and navigate Oracle OLAP data directly from within Excel spreadsheets. If users are familiar with Microsoft Excel, accessing Oracle data is the same as Excel connecting to any data source. No special training is needed.

Simba's MDX Provider for Oracle OLAP is built upon its widely-deployed MDX 2005 query language technology that's embedded in several major BI vendors' products.

For more information on MDX Provider for Oracle OLAP, visit:

A product evaluation can be requested here:

About the BCTIA

Growing BC's technology company at a time.

The BC Technology Industry Association ( is an industry-funded organization supporting the growth of British Columbia's strong knowledge economy. BCTIA's network of 2700+ member companies are all sizes and from all technology sectors and collectively employ over 60,000 workers in BC.

BCTIA delivers programs and services that directly influence the growth and success of its companies, such as PODIUM, its industry promotion program, Xcelerate, its executive education program, and PEER2PEER groups, where its members connect to share and learn.

As the voice of the technology industry, the BCTIA is committed to the ongoing growth, sustainability and prosperity of the technology industry and the transformation of British Columbia to a knowledge-based economy.

About Simba Technologies Inc.

Simba Technologies Inc. ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba delivers data connectivity and interoperability solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX and Linux. Simba's best-in-class products support multiple data interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD, and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like Oracle®, Microsoft®, Infor® and SAP® AG.

Company and product names are trademarks of their respective owners.

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Simba Technologies Inc.
Jay Elliott
+1 (604) 633-0008 x106

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