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Simba Technologies' MDX Provider for Oracle OLAP Announced as Finalist for BCTIA Award for Excellence in Product Innovation

(April 28, 2010)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 04/28/10 -- Simba Technologies Inc., industry's choice for standards-based relational and multi-dimensional data connectivity, announced today that its MDX Provider for Oracle OLAP product has been chosen as a finalist for the 2010 Technology Impact Award (TIA) for Excellence in Product Innovation, presented by the British Columbia Technology Industry Association (BCTIA). Simba's innovative MDX Provider for Oracle OLAP enables direct connectivity from familiar applications like Microsoft Excel to the Oracle OLAP Option database for easy ad hoc business intelligence analysis and reporting.

"Oracle customers wanted a solution that would enable them to directly connect Excel PivotTables to their Oracle OLAP Option data," said Bud Endress, Director of Product Management, OLAP at Oracle. "Simba delivered with its very effective, easy-to-use MDX Provider that gives Oracle customers a native Excel solution for how they query, analyze and report on their data. We're excited to see Simba's product innovation and data connectivity expertise recognized by its nomination for this award."

Excel is widely considered to be the most popular and familiar multi-dimensional business intelligence tool on the market, and Oracle is the #1 database in the world. Simba's MDX Provider for Oracle OLAP connects the products seamlessly.

"Simba's innovative MDX Provider for Oracle OLAP software product embodies our in-depth MDX data connectivity expertise to provide Oracle users with an easy means to directly query, analyze and report on data from within Excel - where no native connectivity solution existed before," said Amyn Rajan, Simba's CEO. "The TIAs recognize the technology industry's biggest technical accomplishments and brightest technological innovations, and it is an honour to be selected alongside the other finalists for this award."


MDX Provider for Oracle OLAP enables users to take advantage of native Excel PivotTable and PivotChart functionality to analyze Oracle OLAP data, including advanced formatting and dashboard presentation capabilities, and integration with other Microsoft Office products. As an easy to install, client-side driver, MDX Provider for Oracle OLAP enables users to query, display and navigate Oracle OLAP data directly from within Excel spreadsheets. If users are familiar with Microsoft Excel, accessing Oracle data is the same as Excel connecting to any data source. No special training is needed.

Simba's MDX Provider for Oracle OLAP is built upon its widely-deployed MDX 2005 query language technology that's embedded in several major BI vendors' products.

For more information on MDX Provider for Oracle OLAP, visit:

http://www.simba.com/MDX-Provider-for-Oracle-OLAP.htm.

A product evaluation can be requested here:

http://www.simba.com/evaluate-MDX-Provider-for-Oracle-OLAP.htm.

About Technology Impact Awards

Founded in 1994, the Technology Impact Awards (TIAs) is the premier awards program in British Columbia devoted to promoting and celebrating innovation, high-tech excellence and outstanding leadership in the province. The awards are hosted by the British Columbia Technology Industry Association (BCTIA). The voice of BC's technology industry, the BCTIA is a member-based industry association committed to the continuous growth, sustainability and prosperity of the technology industry. The BCTIA provides ongoing advocacy and lobbying efforts, and delivers a broad range of programs and services that provide members with opportunities to connect, learn and promote their businesses in BC. For more information, visit: http://www.bctia.org.

About Simba Technologies Inc.

Simba Technologies Inc. (http://www.simba.com) is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba delivers data connectivity and interoperability solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX and Linux. Simba's best-in-class products support multiple data interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD, and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like Oracle®, Microsoft®, Infor® and SAP® AG.

Company and product names are trademarks of their respective owners.

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Contacts:
Simba Technologies Inc.
Jay Elliott
1.604.633.0008 x106
media@simba.com
www.simba.com


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