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Silicon Valley Smart Bed Technology Innovator BAM Labs Appoints Healthcare Industry Veteran Casey Pittock

Pittock Instrumental in Building Lifeline to Over 500,000 Subscribers Prior to Acquisition by Philips for $750 Million in 2006 (March 15, 2012)

CAMPBELL, CA -- (Marketwire) -- 03/15/12 -- BAM Labs, the leading innovator in smart bed technology, announced today the appointment of health care technology and services executive Casey Pittock as the company's Vice President of Sales and Marketing. Pittock will lead BAM Labs' domestic and global expansion initiatives. He will help the company manage its surging demand for the BAM Labs Touch-free Life Care™ (TLC) under mattress sensors and cloud monitoring platform in the rapidly expanding smart bed market that addresses the $1.7 trillion in health spending related to chronic diseases.

"Casey brings deep industry knowledge to BAM Labs having spent over 15 years in the health technology and services market," said BAM Labs' CEO Rich Rifredi. "With Casey's deep experience, rich background and passion for health monitoring for seniors and others in need of care, I am extremely excited to welcome Casey to champion this exciting next phase in the adoption of smart bed technology as a better way of connecting people with their caregivers. He will lead the way to expand the availability and adoption of our Touch-free Life Care smart bed technology platform to care facilities and providers of every size and type."

As Vice President of Sales and Marketing, Casey will be responsible for BAM Labs' sales and revenue objectives, partner and channel development programs, and outbound marketing activities including online programs, public relations and messaging.

"Smart beds are emerging as a powerful, friendly tool to improve health; and, BAM Labs is the leading innovator developing remarkable technology for the place where we spend one third of our lives -- in bed," said Pittock. "I am extremely excited to join the talented and experienced team at BAM Labs now -- a time when we are accelerating the distribution of Touch-free Life Care technology with segment leading partners to accomplish our vision to put a smart bed under every body."


Casey Pittock is a recognized leader in remote and mobile healthcare monitoring. As an executive with Lifeline Systems and Philips Lifeline, Casey helped increase home monitored subscribers from approximately 100,000 to over 500,000, and he led the nationwide increase in senior living market share ultimately serving over 100,000 residents in more than 1,000 senior living communities. Prior to Lifeline, he founded and served as president of TelCARE Systems, one of the industry's fastest-growing medical alarm providers. Lifeline Systems acquired TelCARE Systems in 1999, and Lifeline was subsequently acquired by Royal Philips Electronics in 2006 for $750 million. Casey has advised numerous start-ups and early stage health technology companies serving seniors, he was President/CEO of Wellcore, and served as acting president of Blue Libris. From 2004 to 2006, Casey was a member of the President's Council of the Assisted Living Federation of America. He graduated from Stanford University.

About BAM Labs
BAM Labs, a Silicon Valley company founded by Apple veterans, is the leading innovator in smart bed technology. BAM Labs' Touch-free Life Care (TLC) smart bed sensor and HIPAA-compliant cloud monitoring platform transforms any bed into a smart bed to inform, manage and improve health. BAM's FDA-registered smart bed system provides touch-free monitoring of vital sign trends and motion during rest. Benefits include reduced hospital readmissions, significant reduction in bed sore wounds, fall prevention, medication compliance, and early indication of sleep disorders. The BAM TLC smart bed system costs just a few dollars a day and is available through authorized distribution partners in the United States. Visit http://www.bamlabs.com or contact [email protected].

BAM, BAM Labs and Touch-free Life Care are trademarks of BAM Labs, Inc.

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ZNA Communications
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