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Signup Ads Generate Massive Returns for Publishers and Mobile App Developers Finds New Report From PontiflexGoogle Android Apps Earn Highest Revenues From Signup Ad Format (February 10, 2011)
BROOKLYN, NY -- (Marketwire) -- 02/10/11 -- New data released in the Pontiflex Q4 2010 CPL Report shows that online publishers and mobile app developers are generating significant revenue by incorporating signup ads into their monetization strategies. Signup ads allow people to opt in to advertising without having to click away from a website or mobile app. As marketers look to engage people in relevant ways via email and social media, signup ads enable publishers to deliver on the huge advertiser demand for 100 percent opt-in user data.
The Q4 2010 Pontiflex CPL report shows that mobile app developers generated average CPMs of $78.99 using signup ads. On the web, signup ads placed on the registration page of a website generated average CPMs of $27.73.
In an increasingly mobile world, signup ads are clearly emerging as the best native method to monetize users. These CPM numbers (which are exponentially higher than market averages) highlight the huge revenue potential for publishers and developers looking to monetize their mobile apps by including signup ads into their mobile strategy.
According to the Q4 2010 Pontiflex CPL Report, Google Android app developers make average CPMs of $101.76 from signup ads, while Apple iPhone app developers earn CPMs of $47.42. While the ads on both Android and Apple platforms can be optimized on a real-time basis, Android developers have thus far been able to adjust the placements of their ads more quickly, contributing to their ability to generate higher CPMs.
The Pontiflex CPL Report details the revenue potential for online publishers and mobile developers with three main kinds of signup ads: mobile signup ads, registration signup ads and confirmation signup ads.
"The Q4 CPL report data proves that incorporating signup ads into a revenue generation strategy is a no-brainer for online publishers and mobile developers," said Zephrin Lasker, co-founder and CEO, Pontiflex. "Signup ads let publishers keep people on their site or mobile app and add a new and major revenue stream easily. What publisher wouldn't want to have their cake and eat it too?"
Click here to download the full Pontiflex CPL Publisher Report for Q4 2010.
About Signup Ads
Signup ads allow people to opt in to advertising without having to click away from a website or mobile app. With signup ads, people can opt in to hear from advertisers with their email address or social networking handle. As marketers look to engage people in relevant ways via email and social networks, signup ads enable publishers to deliver on the huge advertiser demand for 100 percent opt-in user data.
Publishers of all sizes struggle with how best to use advertising to monetize their web and mobile properties. Signup ads work along with existing banner or search inventory, and allow publishers to make money on new areas of their site.
Pontiflex is the industry's leading mobile, e-mail and social acquisition platform. Pontiflex's patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, blogs and in mobile and social media apps to get deals and information from brands and organizations that they like. Advertisers only pay for signups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with ASPCA or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.
Mark Van Hook
Articulate Communications Inc.
212.255.0080, ext. 33
Copyright @ Marketwire
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