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Signpost Closes Additional $3.75 Million in Funding

Hires AOL Patch's Former Head of Sales to Lead Revenue Growth (May 01, 2012)

NEW YORK, NY -- (Marketwire) -- 05/01/12 -- Signpost, the leading innovator in local advertising for small businesses, today announced that it has closed $3.75 million in Series A financing, led by Spark Capital. Additionally, the Company has brought on Christopher DePatria, former head of sales at AOL's Patch, to lead its sales force.

Today's news comes on top of a recently announced partnership with Google Offers and product updates to provide merchants with a one-stop online marketing platform.

"Signpost has big ambitions to become the go-to marketing platform for small businesses," said Stuart Wall, CEO and founder of Signpost. "This round of funding, in conjunction with adding Chris as the leader of our sales team, will help us grow our company and continue expanding our reach into new markets."

As the Vice President of Revenue at Signpost, DePatria will be responsible for Signpost's sales operation and revenue strategy, overseeing and scaling the company's sales force. In addition to building Patch's internal team from scratch to more than 80 sales reps, DePatria brings experience in direct sales, sales management, and strategic planning from Yodle, where he was an integral part of helping the company achieve a ranking of #35 on the Inc 500. He also brings valuable experience from Yahoo!, where he became the youngest director ever at age 25.

"Signpost is providing merchants with a practical tool for managing customer acquisition and retention," said Todd Dagres, founder and general partner at Spark Capital. "We believe that the company offers a great alternative to the 'all or nothing' daily deals sites."

About Signpost
Signpost is an innovative form of local advertising that helps small businesses attract quality, repeat customers. For $99/month, Signpost partners with local businesses, analyzing their needs and developing a customized marketing campaign that provides instant access to millions of customers on over 1,200 publishers. Signpost enables publishers to monetize their local content through high-quality offers from local merchants. The company is headquartered in New York and is backed by Google Ventures, Spark Capital and a rockstar group of angel investors including Jason Calacanis, Jack Herrick and Thomas Lehrman.
For more information about Signpost, visit:

Media Contact:
Lindsey Scott or Chantal Reisman
Signpost (at) launchsquad (dot) com
212-564-3665 or 617-945-1915

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Related Keywords: Signpost, funding, Patch, AOL, small business, advertising, hyperlocal, marketing, merchant, merchants, Sales, Advertising, Marketing, Sales & Marketing, Internet, Management, Sales, CEO/CFO, Sales, Marketwire, , Business,


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