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Siemens Showcases Digital Transformation Capabilities

Siemens Business Services to become industry's transformation partner (April 06, 2005)

At NAB 2005, Siemens Business Services will demonstrate how it is working with customers to help spread the costs and minimize the risks of digital transformation. Through its breadth of capability across IT, communications and media markets, and the expertise inherited from BBC Technology last year, Siemens will showcase its skills as the transformation partner to the global media and entertainment industry.

The industry is currently undergoing significant technology advancement, including convergence, and shifts in working practices and business models. Drawing on a portfolio of IT and business outsourcing, business and technology advice, and production modernization and content exploitation services and solutions, Siemens helps organizations integrate and streamline business and media processes, to deliver increased business performance in this rapidly changing world.

Demonstrations and presentations at the show (Siemens booth #SU8541) will highlight the company's ability to transition technologies to support business and media process integration.

Says James Healey, senior analyst at Datamonitor(1): "Siemens Business Services is likely to become a major competitor in this market. Its broadcast industry specific knowledge, skills and experience are now second to none in the IT vendor community and we expect it to substantially expand outside of its core BBC market."

"After all, broadcasters are highly talented at content creation, but they are barely interested in IT. The example of the BBC and Siemens Business Services deal is unlikely to be the last such announcement. Such an aggressive move by a relative outsider of the broadcast industry suggests that some IT vendors are beginning to see the positive longer-term prospects for outsourcing in this market."

Following Siemens' landmark deal with the BBC, it is working in partnership with the Corporation to transform its technology infrastructure, to enable enterprise-wide digital production. Siemens' ability to invest in technology innovation, and its significant spend on research and development, which totals 5 billion euros globally per annum, will help the BBC prepare for the future, through new ways of working, whilst reducing risks and costs.

By transforming underlying IT infrastructures using commodity network, storage, security and server technology, Siemens provides organizations with a secure, enterprise-wide environment for producing content, ensuring the availability and accessibility of digital content to all users during the media lifecycle. At the same time, Siemens is helping organizations develop new business models by capitalizing on technology, to exploit new delivery platforms and create new services; this is helping them drive additional revenue, reduce costs, maximize content re-use and enhance customer interaction.

"Siemens has proven leadership in transforming business models and processes across a range of industries," said Mitchell Linden, senior vice president for media, Siemens Business Services, North America. "The media industry, which operates under a unique constitution of mission-critical broadcast challenges and rich-media network complexities, has understandably been slow in its adoption of potentially helpful IT-based technology, but that is changing very quickly. Our pedigree coupled with the deep broadcast expertise inherited with BBC Technology is accelerating the adoption of process transformation in the media and entertainment market."

For more information:

(1)The Broadcast Value Chain', Datamonitor, March 2005

About Media & Entertainment at Siemens
Siemens is the transformation partner to the media and entertainment industry. Through our media expertise (including BBC Technology, acquired in 2004) and our GBP 2 billion, 10-year partnership and landmark deal with the BBC, we are at the forefront of IT, communications and media innovation. By providing IT and business process outsourcing, business and technology advice, and production modernization and content exploitation services and solutions, we enable organizations to increase revenues, reduce costs and maximize customer reach. We do this by integrating core media operations across the value chain -- from content creation, management and distribution, to storage and retrieval; this includes the transformation of creative and business processes, customer interaction, and the underlying technology infrastructure. Customers include: BBC News, BBC Natural History Unit, BSkyB, DIRECTV Inc., ESPN Inc., NPR, 3UK (formerly Hutchison 3G), MDR, RTL, WDR, VRT and South African Broadcasting Corporation.

For further information:


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Related Keywords:Siemens, Siemens Business Services, Digital Transformation, BBC Technology, James Healey, Datamonitor, Mitchell Linden,

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