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Sideshow Creative Brings Films To Life For iN DEMAND

Movie posters come to life for iN DEMAND?s Barker Channel (October 26, 2004)

Leading full service design company Sideshow Creative is excited to unveil its new package for iN DEMANDs Movies on Demand Barker Channel. A familiar outlet for all Time-Warner Digital Cable customers, the Barker Channel presents ordering information and promos for the movies you can order from Movies on Demand.

The Barker Channel also offers extras such as the ?behind the scenes making of a particular movie, monthly collections of topical or seasonal films, and benefit promos for the service itself.

Working in collaboration with iN DEMAND Sideshow redesigned a new Barker wheel using blocks or modules of genre categories chosen by iN DEMAND. For each module, Sideshow created an opening title sequence and a movie title list background to close it. The genre categories that define each module are: Action, Family, Drama, Comedy, New Releases, Coming Soon, Critics Choice, Collections and Extras.

Sideshow Creative Director Bob English proposed a master concept of movie posters coming to life. Each genre would be introduced by showing a real movie poster as seen from a sidewalk outside a movie house. As the camera pushes closer to, and eventually into the poster, it magically comes to life, revealing a three-dimensional world where the viewer had only imagined a flat surface.

?The goal with this project was to create nine different worlds that were each representative of a specific genre, explains Bob English. ?To keep the styles of the posters varied, we worked with different designers and the challenge they faced was to be representative of the genre without seeing a specific person or hero. In response, our poster designs are treated conceptually using iconic images to enhance the symbolism.

?We wanted a ?retail-like experience for customers where we could bring them in and merchandise our offerings to them, remarks Stacie Gray, VP Executive Creative Director, iN DEMAND Networks. ?Sideshow came up with a really dramatic way to bring viewers into the world of movies and guide them through the great choices they have with Movies On Demand.

Bob English, working with Art Directors Evelyn Lim and John Leamy, created various poster designs from which iN DEMAND chose their favorite for each genre. Senior Visual Effects Artist Jesse Newman built a tool kit for the live-action openings that the design and compositing team used for each genre. The feel of each poster is contemporary Hollywood, underlining the fact that Movies on Demand offers recent hits. The styling, however, varies from photoreal to multi-plane cutouts, silhouettes to 3D, and pop art to dramatic chiaroscuro.

To prepare for the redesign, English shot digital stills of a cinema complex to reference lighting conditions. The people featured in the opens were shot against greenscreen and then dropped into the artificial cinema complex world. ?One of the trickiest parts of this concept was to make the transition from this ?real world into the poster world seamless, comments Jesse Newman. ?There were many technical issues involved such as connecting two camera moves -- from a 3D space into the flat poster that then changed into a 3D environment.

Producer Kurt Teske concludes, ?We really enjoyed working with the team at iN DEMAND. This project was very challenging and our unique solution gave our creative team the chance to express themselves artistically and technically.

About Sideshow Creative
Sideshow Creative is a bi-coastal creative services company that offers broadcast and cable networks complete concept though finished production services. It also services ad agencies with turnkey visual effects solutions. Sideshow provides its clients with an extremely hands-on approach and understands how to best meet their needs and expectations on each project. Among Sideshows stellar credits are promos for Showtime, A&E, Queer as Folk and Oxygen, as well as commercials for Verizon, Centrum, The Incredible Egg, Liquid Bandage, MLB, Mercedes and Web MD.
Sideshow is located at 560 Broadway, New York, NY 10012. T: 212.925.5444 and 725 Arizona Avenue, Suite 200, Santa Monica, CA 90401. T: 310.434.1130.

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Launch Date: November 2004

Client: iN DEMAND Networks
VP, Executive Creative Director: Stacie Gray
Senior Director, Creative Services: Trish Johns
Senior Director, On Air: Keith Koby

Concept, Design & Effects Company: Sideshow Creative/New York, NY & Santa Monica, CA
Creative Director: Bob English
Art Directors: Evelyn Lim & John Leamy
Senior Visual Effects Artist/Lead Compositor: Jesse Newman
Visual Effects Artist/CG Animator: Aaron Vasquez
CG Animator: James Parks
After Effects Artists: Edgardo Moreno & Fu-Chun Chu
Mac Graphics: Nicole Navitsky & Kue
Executive Producer: Abbe Daniel
Writer: Daniel Petix
Producer: Kurt Teske

Music & Sound Design Company: Fluid/New York, NY
Composer/Sound Designer: Judson Crane
Producer: Brad Stratton

Audio Post Company: Onomatopoeia/New York, NY
Mixer: Ken Takeuchi


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Related Keywords:Sideshow Creative, iN DEMAND, Barker Channel, Time-Warner, Bob English, Stacie Gray, Movies On Demand, Evelyn Lim, John Leamy, Jesse Newman, compositing, Kurt Teske, Trish Johns, Aaron Vasquez, James Parks, Edgardo Moreno, Fu-Chun Chu, Nicole Navitsky, Kue, Abbe Daniel, Daniel Petix, Judson Crane, Brad Stratton, Onomatopoeia, Ken Takeuchi,


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