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Sibblingz Announces Industry First Social Gaming Framework: Enables Console and Game Developers to Rapidly Design and Build a Virtual Goods Monetizing Social Game Playable Across Facebook, iPhone and Web With the Same Friends

Private Beta Developers to Get Access to Art and Social Game Design Resources and Managed Server Infrastructure in Cloud, With No Up-Front Costs (December 07, 2009)

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/08/09 -- Sibblingz, Inc., incubated within YouWeb, also responsible for incubating two other successful social gaming companies: CrowdStar and Aurora Feint, today announced the world's first cloud based social game framework that enables game developers to quickly design and build social games using virtual goods and micro-transactions for users to access across multiple front-ends. Unlike other attempts in social gaming to provide games on the web, social networks and mobile devices, the Sibblingz framework actually enables the same game to be played in the same social context across Facebook, the iPhone and the Web. Facebook Connect is supported in the framework across all three channels in order to support the common social context.

"I am really excited about offering a universal social gaming framework that will let users play the same game with their friends anytime, anywhere," said Ben Savage, co-founder of Sibblingz. "We believe this is interesting to both indie developers and large corporations who want to deploy their entertainment content once across multiple channels."

Private Beta Program

Sibblingz begins its private beta today and interested game developers can view a demo of a multi-channel social game and sign up on Selected private beta partners will have no upfront costs to develop on the Sibblingz framework. Instead the only cost of doing business with Sibblingz is based on a revenue sharing program.

"It's taken us almost two years to develop the extraordinary capability of the Sibblingz social gaming framework," said Peter Relan, Chairman and co-founder of Sibblingz. "But now we finally offer to game developers the holy grail of social gaming: develop game content once, and deploy across all the channels where users want to consume this content while providing the same social context and friends in the game."

Developer Endorsements

"I will be building my next generation games on the Sibblingz framework," says Blake Commagere, developer of some of the first social Facebook games like Zombies, Vampires, Werewolves, Slayers, and Causes.

"As an iPhone game developer, Sibblingz's multi-platform framework will allow us to fully realize the social, always-available app we've dreamed of making," says Dani Zuniga of Ayumusoft. Ayumusoft recently released the iPhone game hExistentialism.

Sibblingz Framework: How it Works

Developing a social game in the Sibblingz framework involves three simple steps:

a. Choose a social game design

b. Develop the game and plug it into the common framework for the Facebook, iPhone or Web game: in any order of the developer's choosing.

c. Leverage the framework to access a common game back-end located in a cloud server farm, so the user's social game is shared across all the front-ends.

From the end user perspective they can play the game anytime, anywhere: log into Facebook at work and send a friend challenge, then buy some virtual goods while standing in line at a coffee shop using a mobile phone, and finally play for an hour late at night in a web-based mini-game to earn points or currency.

Availability and Pricing

Sibblingz Framework is available now for selected private beta partners, who may contact Sibblingz directly, or sign up at The revenue share program is disclosed under NDA until the private beta ends in Q1, after which both the framework and revenue share details will be made available publicly.

Note: Aurora Feint and CrowdStar are trademarks of Aurora Feint Inc, and CrowdStar International, iPhone is a trademark of Apple, and Facebook Connect and Facebook are trademarks of Facebook.

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