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ShopWell 2.0 Takes Personalized, Healthy Grocery Lists Mobile

Trying to Lose Weight? Need to Lower Your Cholesterol? Allergic to Peanuts? ShopWell Delivers Food Recommendations Based on Individual Dietary Needs (March 27, 2012)

PALO ALTO, CA -- (Marketwire) -- 03/27/12 -- Today, ShopWell, the website and free iPhone app that help people make smart decisions about the food they eat, releases ShopWell 2.0, enabling grocery shoppers to make healthy grocery lists quickly and easily right on their iPhones. In addition, lists created on are automatically synced to the app, and foods scanned at the store aisle or in the kitchen pantry can be added right into the lists. People can now access all the information they need to make informed choices in the store, when they need it most.

To get personalized recommendations from ShopWell, people simply input age, gender, dietary goals and food preferences, and it goes to work delivering personalized nutrition information, and healthier alternatives to favorite foods along with consumption recommendations.

"Nutrition is not one size fits all, but most guides or healthy eating resources treat it as though it is. In reality each person has specific goals and restrictions, and most shoppers have to balance the needs and preferences of a whole family of individuals. It's incredibly difficult," said Brian Witlin, CEO of ShopWell. "ShopWell has the largest, most accurate, dietitian-screened compilation of nutrition facts panels in the U.S. It's like having the food label reading expertise of a Registered Dietitian with you while you shop."

ShopWell also highlights specific points on nutrition labels to reveal not only which foods work well for each person, but also which don't work -- including why, so people learn as they shop.

Then ShopWell goes further, recommending consumption frequency with an easy-to-understand numerical score and color-coded system based on pre-specified criteria:

  • Green foods are a strong match and are okay to eat in normal portions
  • Yellows are a medium match, so make sure to read the label carefully
  • Reds are a weak match, so should be occasional treats
  • A hand symbol indicates an allergen or intolerance

"The sheer number of aisles in most grocery stores can be overwhelming for people -- let alone how many products are in each one and how much information is included on food packages," said Marci Harnischfeger MS RD, ShopWell's in-house Registered Dietitian. "Add constant shifts in diet trends and the amount of information and advice out there on how and what to eat, and suddenly grocery shopping can be intimidating and confusing. People want to make good choices for themselves and their families, ShopWell makes it easy to do that."

ShopWell is available for free on the iPhone from the App Store at and online at

About ShopWell

ShopWell is a website and free iPhone app that help people make smart decisions about the food they eat. Personalized results show easy-to-understand food scores and recommend foods based on specific dietary needs. At home or in the store, simply search for products or scan a food's barcode to get nutrition information and find out if the food is a good match. ShopWell's personalized food scores are powered by an algorithm designed by a team of Registered Dietitians, Stanford University trained statisticians, and top-level engineers. ShopWell draws on trusted resources and guidelines set by the Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA), the Institute of Medicine (IOM), and the latest peer reviewed research. ShopWell aims to promote the same messages as, Dietary Guidelines for Americans, and other governmental bodies. ShopWell is available online at and for free on the iPhone from the App Store.

Media Contact:
Atomic PR for ShopWell
Katie Carlson
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