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ShopNBC to Launch a Record 40 New Beauty Products in "Beauty Discovery Week"

Industry's Top Beauty Experts Assemble Including Frank Rizzieri, Dimitri James, and Dr. Robert Rey; Beauty Discovery Week to Debut Friday, April 23 at 10pm ET (April 22, 2010)

MINNEAPOLIS, MN -- (Marketwire) -- 04/22/10 -- ShopNBC (http://www.shopnbc.com), the premium lifestyle brand in multi-media retailing, today announced it will launch a record 40 new beauty products during its first-ever "Beauty Discovery Week." The event kicks off at 10 pm ET, Friday, April 23, and concludes on April 28. Featured will be the most beauty shows, brands, and products ever witnessed within one week on the ShopNBC network. As part of the multi-media retailer's "ShopNBC Anywhere" initiative, customers can interact and shop via cable and satellite TV in 76 million homes (DISH Network channels 134 and 228; and DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter, and YouTube.

Beauty Discovery Week launches with the show series, "Beauty Confidential," on Friday night, which showcases the latest beauty must-haves from some of the industry's top beauty experts. During the event, viewers will be educated and entertained as Christi Harris demonstrates how to get the brows you've always wanted. Frank Rizzieri from Rsession Tools will show viewers how they can achieve runway-ready hairstyles in the comfort of their own home. Eric Sakas from Vapour Organic Beauty will prove that cosmetics can be both beautiful and good for the skin. Dr. Robert Rey from Sensual Solutions will provide answers to younger looking skin.

The event will also include ShopNBC's problem-solution oriented show series, "ShopBeauty." During this program, even more beauty experts will be assembled to offer products that solve every woman's common beauty problems, from diminishing fine lines and wrinkles to concealing skin imperfections, from easily whitening teeth to finding non-irritating products for sensitive skin, and from clearing up stubborn acne to obtaining the perfect sunless tan.

Also debuting during Beauty Discovery Week is the all-new show series on ShopNBC, "Beauty You Love." Comprised of top-rated customer picks and favorites, the show will air Monday, April 26 at 11am ET and Tuesday, April 27 at 2pm ET. Beauty You Love will offer products that customers are asking for, from NeuLash to Shear Force by Allen Edwards, and from Isomers to Senna Cosmetics. In addition, ShopNBC will launch a new bath and body line brand in a self-titled show, "Fruits & Passion," which will premiere on ShopNBC with two shows: Sunday, April 25 at 3 am and 12 pm ET.


In addition to the 40 plus new beauty products debuting on ShopNBC's Beauty Discovery Week, featured will be a number of existing ShopNBC beauty brands, such as Skinn Cosmetics by Dimitri James.

Exciting Beauty Discovery Week item debuts include:

  • AquaSun Sunless Tanning System -- everything you need for an at home, salon-grade spray tan (C78190)
  • Gone in Sixty Seconds Duo -- an anti-aging skincare product which reduces the appearance of wrinkles within 60 seconds (C78220)
  • Terralina 3-Step Skincare System -- an all-natural kit containing cleanser, toner and moisturizer (C78170)
  • BoomStick Duo -- two multi-purpose, all-in-one beauty products that give a dewy glow or a pop of color, from model Cindy Joseph (C75440)
  • Model Results Ageless Hand Perfecter -- an anti-aging product for your hands, from hand-model, Lisa Bass (C75101)

"The industry's top beauty insiders have been gathered to bring the latest innovations, beauty insight, and wow-products to women of all ages on Beauty Discovery Week," said Donna Tarantino, Director of Beauty, Health & Fitness at ShopNBC. "It's all about the customer at ShopNBC, and for those tuning into this event, we want to make their experience as entertaining and interactive as possible while solving their everyday beauty problems. We look forward to taking the customer experience to the next level with this new beauty event on ShopNBC."

For more information on all products offered during Beauty Discovery Week, please visit www.ShopNBC.com/BeautyDiscoveryWeek.

About ShopNBC

ShopNBC is a multi-media retailer operating with a premium lifestyle brand. Over 1 million customers benefit from ShopNBC as an authority and destination in the categories of home, electronics, beauty, health, fitness, fashion, jewelry and watches. As part of the company's "ShopNBC Anywhere" initiative, customers can interact and shop via cable and satellite TV in 76 million homes (DISH Network channels 134 and 228; DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter and YouTube.

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Contact Info:
ShopNBC
Media Relations
Anthony Giombetti
612 308 1190
agiombetti@shopnbc.com

Erin Martinson
952 943 6016
emartinson@shopnbc.com


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Related Keywords:ShopNBC, Beauty Discovery Week, Anti-Aging, Diminishing fine lines, sunless tanning, sensitive skin, Networking, Broadcast, Streaming, Streaming/Webcast, Marketwire, Apple Computer, Television, Lifestyle, Social Networking,

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