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Shooters Post & Transfer Adds Sony HDCAM SR To Its Facility

First HDCAM SR facility in Philadelphia offers digital intermediate solution for feature filmmakers (July 20, 2005)

The surge in motion picture production in the Philadelphia area has increased demand for high-end digital post production and mastering services that conform to independent moviemakers' budgets. Shooters Post & Transfer, has responded to this need with the addition of a Sony HDCAM SR SRW-5000 VTR to its facility in Old City, Pa.

In the two months since being installed, the SRW-5000 and Sony's BCT-SR series HDCAM SR videocassettes have already produced RGB digital intermediate (D.I.) transfers for motion pictures originated on film and color-corrected in the facility's Spirit Datacine and Discreet Fire suites. According to Ray Carballada, Shooters' chief operating officer, the HDCAM SR-RGB digital intermediate process has proved to be a cost-effective and data-efficient workflow for independent feature producers.

"When we first learned of the HDCAM SR format, we believed that it would be the next big thing for high-end mastering and back-up due to its superb compression rate, RGB color space performance and format flexibility," Carballada said. "We were waiting for the right opportunity to invest in a system, and the emergence of independent production in this area was timely. Post production producers have been very pleased with the quality of the RGB D.I. recordings on the HDCAM SR format without having to deliver 2K data as we have done in the past."

"HDCAM SR's RGB provides a better solution than D5 for archiving our Fire systems, which has been a real bonus for its application," said Carballada. "It has quickly proven to be a versatile tool, and we expect HDCAM SR to become the preferred format for HD mastering. It will be around for a long while."

HDCAM SR's native color reproduction is proving to meet the needs of filmmakers who will, ultimately, output to film for distribution. "Offering 4:4:4 RGB to clients who want to create a D.I., without conversion, has been phenomenal," said Bob Pyle, Shooters' director of engineering. "The lower compression ratio and greater information provided by HDCAM SR is a very effective combination for producers."

According to Carballada, over the past 15 years, Shooters has built an infrastructure and a reputation to support a large volume of high-end commercial post production with an array of state-of-the-art post technology and equipment supporting HD, 35mm and other video and film formats. Shooters' new SRW-5000 deck using Sony BCT-SR cassettes not only enables the development of the RGB D.I. process, but also provides an advanced alternative for back-up of their Fire output.

"As the capabilities of the HDCAM SR format gain wider exposure, the applications will move far beyond the well-established users in Los Angeles and New York," said Robert Willox, general manager for content creation in Sony Electronics' Broadcast and Production Systems Division. "It was designed to provide a powerful, efficient bridge to HD recording for the most visually demanding media, and the experience of feature motion picture producers confirms it place in the evolution of digital technology."

For more detailed product information visit To find the nearest Sony authorized dealer or service location call 1-800-686-SONY. For additional information please visit


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Related Keywords:Sony, HDCAM SR, Shooters Post & Transfer, digital intermediate, filmmakers, mastering, BCT-SR, Spirit Datacine, Discreet Fire, SRW-5000,


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