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ShenZen TV Shows First 3D-TV AVS Broadcast at ICIF in China

ASSIMILATE and Telairity Partner to Offer 3DTV Technology Solution

At the China International Cultural Industry Fair (ICIF), May 14 to 17, and for the first time in China, the ShenZen Media Group featured 3D TV in real time on the China video standard known as AVS. This was made possible by ASSIMILATE(tm) and Telairity(tm), who have partnered to offer broadcasters a streamlined, real-time solution for delivery of 3D-TV productions with high-quality imagery to viewing audiences using the China AVS standard.

At NAB 2010 in Las Vegas, NV, ASSIMILATE and Telairity teamed to offer the first stereo broadcast of an h.264 encoded stream, and now did so again at ICIF with ShenZen TV showing the first broadcast of an AVS stereo stream. A stereo source was uplinked to stereo displays in the ICIF booth, operating like an actual broadcast. 

ASSIMILATE exclusively offers the 3ality 3Play Pro that works seamlessly with Telairity's real-time AVS HD Encoder. The combination of ASSIMILATE, 3ality, and Telairity technologies allow for the distribution, content collaboration and remote approvals, and provide a low-cost, high-quality broadcast delivery platform for 3DTV in AVS or H.264 . The Telairity AVS Encoder, based on Telairity's exclusive hardware and software encoding technology, offers the clearest and best quality 3D and HD/SD imagery to viewers.

ShenZen Media Group at ICIF

Jeff Edson, CEO, ASSIMILATE: "There's an exploding demand for 3D features and TV productions around the globe, and we congratulate China for being at the forefront of bringing this technology to one of the largest viewing audiences in the world.  For high-quality 3D viewing, we're bringing three top industry vendors together - ASSIMILATE, 3ality, and Telairity -- to create an extremely efficient and cost-effective process for delivering 3D content."

Steve Wang, General Manager Asia Pacific, Telairity Beijing, notes, "This 3D live camera video in AVS format was shown for the first time in China - and with very high-quality broadcast video. To see it is to believe it.  Audience response indicates there will be a big demand for 3D HD and AVS in China this coming year."


Luo Yuan-Zheng, General Manager, ShenZhen Sun Camera Technology, ShenZhen China, says, "This live real-time 3D TV broadcast was a great experience to all of us who enjoy 3D entertainment, and it has proven that low cost delivery of 3D in AVS is real and possible for broadcast audiences."

Price and Availability 
For more information about pricing and configurations for the 3ality 3Play Pro and AVS Encoder, contact the ASSIMILATE/Telairity, Beijing China. Tel: 86-10-65928875; [email protected]; [email protected] 

ASSIMILATE(tm) is transforming post production of visually complex imagery projects with its SCRATCH(r) Digital Finishing Solution, the essential mix for a real-time, resolution-dependent data workflow. SCRATCH v5.1 moves creative artists into Post 2.0, the next-generation of digital post production tools to achieve the highest level of quality in digital cinema imagery. Along with data management, SCRATCH features a rich set of DI and post tools for working in any combination of HD/SD, film (2K, 4K), 3D, RED MX, RED MX3D, and ARRIRAW. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance. To learn more about SCRATCH, see 

About Telairity
Telairity is a supplier of innovative real-time H.264/AVC (MPEG-4) video compression solutions for broadcasting, post production, backhaul, IPTV, and related markets. The company's unique video processing technology, based on the Telairity T1P2000 multi-core video processor and associated direct-execution AVClairity video compression software, delivers the industry's lowest latency and best price/performance for real-time H.264 video encoders today, with unique features like "instant-on" service. For more information visit


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Related Keywords:China International Cultural Industry Fair ,ICIF,ShenZen Media Group,3dtv,3d-tv,Assimilate,Telairity,scratch 5.1,AVS HD Encoder,3ality 3Play Pro

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