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Shaw Rocket Prize Recognizes Exceptional Kids Programming

Kids across Canada vote angelic series Wingin' It Season 2 onto winner's throne (November 30, 2011)

CALGARY, ALBERTA -- (Marketwire) -- 11/30/11 -- The votes are in and the Kid's Jury has spoken - children from every corner of Canada have chosen Wingin' It Season 2 as the winner of the 7th annual Shaw Rocket Prize.

Part of the Shaw Rocket Fund, the Rocket Prize awards $50,000 annually to an independently-produced Canadian children's, youth, or family program and its associated digital content. Five finalists were chosen by an international panel of industry judges for this year's Prize, with voting from children 12 and under to choose their favourite program.

Produced by Temple Street Productions, Wingin' It follows a typical teenager trying to survive high school and an "Angel-in-Trainin'" as they work their way through magical mishaps. This creative series also gives viewers a chance to participate in the show by voting on alternate endings and engaging with cast members on social media.

"Delivering innovative and educational programming to families and children is important to us at Shaw," said Peter Bissonnette, President, Shaw Communications Inc. "We're proud to showcase and promote quality Canadian family programming each year, such as Wingin' It, through the Shaw Rocket Prize."


Four scholarships each worth $2,500 were awarded to children participating in the vote. Kids were also invited to submit a video vote for a chance to win a trip to Ottawa to attend the Shaw Rocket Prize awards ceremony.

"From all of us at Wingin' It we are thrilled to be a part of the Shaw Rocket Prize and would like to thank everyone for helping us win this award," said David Fortier and Ivan Schneeberg of Temple Street Productions. "Winning the Shaw Rocket Prize is extra special because it's awarded by a very important judging panel - the kids."

Wingin' It can be seen on the Disney XD channel on free preview with Shaw until January 10. For more information about Shaw's contributions in your community or the Shaw Rocket Prize, please visit www.shaw.ca or www.rocketprize.ca.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.

About Shaw Rocket Fund

The Shaw Rocket Fund is a forward-thinking, not-for-profit production fund that focuses on stimulating excellence in the Canadian children's production industry through investment and various initiatives such as the much celebrated Shaw Rocket Prize. The Fund is a passionate champion for the children's production sector to ensure that Canadian children's media experience is enhanced with high quality programming, recognizing that entertainment for kids has become a multi-platform experience and part of children's everyday lives. To date, the Shaw Rocket Fund has proudly invested $120 million towards high quality television programs and their associated digital media content. Shaw Rocket Fund is supported by Shaw Communications, Shaw Pay Per View, a division of the Shaw Cablesystems, and Shaw Direct.

Contacts:
Shaw Communications Inc.
Katherine Emberly
Vice President, Communications & Public Relations
(403) 750-4500
katherine.emberly@sjrb.ca

Shaw Communications Inc.
Lindsay Krzepkowski
Manager, Media Relations
(403) 750-7439
lindsay.krzepkowski@sjrb.ca


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