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Shaw Communications Appoints Jim Little as Chief Marketing Officer

(March 15, 2012)

CALGARY, ALBERTA -- (Marketwire) -- 03/15/12 -- Shaw Communications Inc. (TSX:SJR.B) (NYSE:SJR) today announces the appointment of Jim Little as Chief Marketing Officer, effective April 26.

As CMO, Little will lead the strategic direction for the overall marketing and brand experience for all lines of business at Shaw. He will oversee all marketing activities to strengthen corporate brand, maximize sales, increase market share, and maintain industry leadership across all aspects of the business.

"We're pleased to welcome Jim to the senior leadership team at Shaw," said Brad Shaw, Chief Executive Officer, Shaw Communications Inc. "Jim's past experiences will help us lead the charge in building the Shaw brand across Canada."

Little has held senior marketing, brand and communications roles with several leading Canadian organizations including Alcan, Bombardier, Bell and most recently as the Chief Brand and Communications Officer for RBC.


A graduate of McGill University, Little holds a Bachelor of Arts and numerous marketing awards including Canadian Marketer of the Year (2006), Marketing Magazine's top 100 visionaries, and Brand of the Year (2011).

For more information about Shaw, please visit www.shaw.ca.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.

Contacts:
Shaw Communications Inc.
Katherine Emberly
Vice President, Communications & Public Relations
(403) 750-4500
katherine.emberly@sjrb.ca

Shaw Communications Inc.
Lindsay Krzepkowski
Manager, Media Relations
(403) 750-7439
lindsay.krzepkowski@sjrb.ca
www.shaw.ca


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