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Sharp to join 3D TV battle with advanced display

  By TechUniverse
Japan's Sharp Corp said it would begin selling 3D-capable LCD TVs in Japan this summer, the latest consumer electronics maker to enter the market for what is expected to be the industry's next hit product. The maker of Aquos brand flat TVs plans to launch 3D TVs in China, Europe and the United States by December, joining larger rivals such as Samsung Electronics Co Ltd and Sony Corp. Sharp's new products will be the world's first 3D TVs using four-primary-color technology, which utilizes yellow on top of the three conventional primary colors of red, green and blue, enabling the TV sets to offer brighter, more vivid images. "We are now one step closer to such things as 3D displays with the world's best quality or the ultimate display," Sharp Executive Vice President Masafumi Matsumoto told a news conference on Monday. Consumer electronics makers are scrambling to launch 3D TVs this year, betting the technology will be as big a boost for the industry as the transition to color TVs from black and white. Read More

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