Company News: Page (1) of 1 - 01/24/12 Email this story to a friend. email article Print this page (Article printing at page facebook

Shanghai HDIC Picks Tensilica's HiFi Audio DSP for Digital Television System-on-Chip

(January 24, 2012)

SANTA CLARA, CA -- (Marketwire) -- 01/24/12 -- Tensilica®, Inc. today announced that Shanghai High Definition Digital Technology Industrial Corporation (HDIC) has selected Tensilica's HiFi Audio DSP for its audio requirements for a digital television (DTV) SOC (system-on-chip) for the Chinese DTV market.

"We picked Tensilica's HiFi Audio because it has become the industry standard for audio DSP," stated Dr. Jun Sun, president of HDIC. "HiFi Audio provides superior performance and smaller size/power and is proven in millions of products. Moreover, Tensilica has the most complete library with over 90 audio codecs readily available."

"HDIC is doing some very innovative work to accelerate the adoption of DTMB, the China Digital Terrestrial Broadcast and we're pleased that they chose our HiFi Audio DSP for their SOC," stated Steve Roddy, Tensilica's vice president of marketing and business development.

About Shanghai HDIC
Shanghai High Definition Digital Technology Industrial Corporation (HDIC) is a fabless semiconductor company focused on developing fully standards compliant digital television terrestrial silicon chips, IP and system solutions. The company has received investment from Shanghai Jiao Tong University, Pudong State Owned Assets Committee, and Shanghai Venture Capital. The company is a key research and development leader and core contributor to the Chinese Digital Television Terrestrial Broadcasting standard (GB20600-2006). For more information, visit

About Tensilica
Tensilica, Inc. is the leader in dataplane processor IP cores. Dataplane processors (DPUs) combine the best capabilities of DSPs and CPUs while delivering 10 to 100x the performance because they can be optimized using Tensilica's automated design tools to meet specific and demanding signal processing performance targets. Tensilica's DPUs power SOC designs at system OEMs and seven out of the top 10 semiconductor companies for designs in mobile wireless, telecom and network infrastructure, computing and storage, and home and auto entertainment. For more information on Tensilica's patented, benchmark-proven DPUs visit

Editors' Notes:

  • Tensilica and Xtensa are registered trademarks belonging to Tensilica, Inc. All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.
  • Tensilica's announced licensees include: Afa Technologies, ALPS, Aquantia, Astute Networks, Atheros, AMD, Avision, Bay Microsystems, Brocade, Broadcom, Cavium, Chelsio, Cisco Systems, CMC Microsystems, Conexant Systems, Design Art Networks, EE Solutions, Epson, Fujitsu Ltd., Fujitsu Microelectronics, Huawei, iBiquity Digital, Ikanos Communications, Intel, Juniper Networks, LG Electronics, Lucid Information Technology, Marvell, Maxim, NEC Corporation, Nethra Imaging, Novatek, NuFront, NXP, Olympus Optical Co. Ltd., Panasonic Mobile, Plato Networks, PnpNetwork Technologies, PowerLayer Microsystems, QLogic, Samsung, Shanghai High Definition Digital Technology Industrial Corporation SiBEAM, Sirius XM Radio, Sony, Stretch, TranSwitch Corporation, Triductor Technology, Valens Semiconductor, Validity Sensors, Victor Company of Japan (JVC), and Wolfson Microelectronics.

Add to Digg Bookmark with Add to Newsvine

Press Contacts:

Paula Jones
(408) 327-7343
Email Contact

Erika Powelson
(831) 424-1811
Email Contact

Copyright @ Marketwire

Page: 1

Related Keywords: Tensilica, Sales & Marketing, Storage, Business Issues, Misc, Networks, Standards, Broadcast, Digital, Business, DTV, Marketing, Standards/Initiatives, Broadcast Technology, Broadcast, DTV, China, Japan, Marketwire, Inc., , IT (Information Technology), Sony, Panasonic, Television, Computer Science, Business, Entertainment, china, Other,

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved