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Serena Software to Use Social Media as a Means to Give Back

Public Encouraged to Join the PlusIs Contest on Twitter for a Chance to Win iPad 2, Large Charitable Donations and Other Cash Prizes (November 15, 2011)

REDWOOD CITY, CA -- (Marketwire) -- 11/15/11 -- Serena Software, the leader in orchestrated application delivery, IT and business processes, today announced a new Twitter-powered PlusIs Contest to kick off the holiday season. Using Serena Software's own mantra of People + Processes = Business In Sync as the catalyst for the contest, anyone on Twitter is encouraged to submit their own PlusIs statement. A panel of judges will select the best PlusIs entries based on creativity, humor, relevance and frequency of submissions. Winners will be announced via Twitter on January 20, 2012. The grand prize winner will be awarded an iPad 2 and also a donation of $250 to the winner's charity of their choosing. Three category winners will receive $50 cash prizes and $250 donations to the charities of their choosing. Together, the winners will direct $1,000 to the charities of their choosing.

The PlusIs Twitter contest will be made up of the following categories; Information Technology, General and also Tis the Season. To be included, simply write and tweet a PlusIs about your favorite combination in any category. All entries must be submitted via Twitter to @Serena_Software, and include the hash tag #PlusIs. Submitters must also follow @Serena_Software.

Example: Dev + Ops is Whole Brain IT #PlusIs @serena_software

Contest Details
What:
Serena Software Launches PlusIs Twitter Contest
When: Tuesday, November 15, 2011 at 12:01am ET through January 19, 2012 at 11:59pm ET
Who: Anyone who is on Twitter and follows @serena_software is encouraged to participate
Why: To win great prizes and a $250 donation to the charity of your choosing


For official rules and prizes, please visit: www.serena.com/PlusIs

Tweet This: Serena Software launches #PlusIs Twitter contest for chance to win iPad 2 and $250 to charity of choice! Enter here http://bit.ly/tuwWcl

Helpful Links

About Serena Software
Serena Software provides solutions that orchestrate application delivery, IT operations and business processes for the Global 2000. Serena's mission is to help enterprises orchestrate their world. Its 3,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and many other processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries. For more information on Serena, visit http://www.serena.com.

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Media Contact:
Tanya Espe
Kulesa Faul for Serena Software
tanya@kulesafaul.com


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Related Keywords: Serena Software, ALM, business process management, application development, Twitter, iPad 2, contest, Productivity Applications, Management, Marketwire, , IT (Information Technology), Silver, Computer Science, Business, Other,

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