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Sequent Launches Breakthrough Technology to Bring NFC to All AppsDiffuses the NFC Wallet War by Helping App Developers to Create More Trust, Loyalty and Richer Branded Experiences (January 26, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 01/26/12 -- Sequent Software, a leading provider of mobile near field communication (NFC) software and services, today announced its breakthrough technology, Core Card Services (CCS). Sequent's CCS unlocks NFC innovation for app developers, making it possible for any mobile app to seamlessly integrate NFC payments, ticketing, coupons, ID badge access and more.
Sequent developed CCS with a consumer first mindset to help app developers create more trust, loyalty and richer branded experiences. According to app research firm, Flurry Analytics, during the holiday week of December 25-31, more than 1 billion apps were downloaded to Apple and Android devices, yet fewer than five mobile wallet applications included NFC payment capabilities.(1)
"A killer NFC app should do more than simply replicate a physical wallet on a mobile phone," said Drew Weinstein, CEO at Sequent. "CCS enables app developers to build new apps with rich NFC experiences and also makes it easy to integrate NFC within apps that consumers already use and trust."
By using CCS:
- Banks can easily integrate NFC payments within their existing mobile banking app
- Merchants can incorporate NFC payment, loyalty programs and coupon redemption within their existing branded mobile apps
- Transit or theater apps can add NFC tickets and payment to their schedule-centric apps, making it easier to ride or enjoy a movie
Sequent never handles, stores or can view consumer card data or personal information. CCS protects the physical and digital security of a mobile device's secure element, where payments and other personal data are stored, by creating a trusted software layer between the secure element and mobile apps. CCS enables only authorized apps access to a consumer's protected data and makes sure a consumer's personal information remains private.
Sequent provides breakthrough technology that enables app developers to integrate NFC payments and more into rich, branded consumer mobile apps. Its CCS technology consists of on-device middleware and support services that allow traditional trusted service managers, banks and other organizations to focus on their core business while providing value-added, mobile-centric capabilities that result in intuitive mobile consumer experiences. The company has the highest concentration of mobile and payment experts within a single firm dedicated to enabling mobile NFC. Team members have led the deployment of many of the world's most significant NFC trials and have worked on mobile and payment strategy for brands like AT&T, VISA, and ViVOtech. Sequent's investors include Opus Capital and SK Telecom Ventures. For more information, please visit http://sequent.com/.
(1) "Holiday 2011: Breaking the One Billion App Download Barrier." Flurry Analytics. N.p., 2 Jan. 2012. Web. 26 Jan. 2012. <http://blog.flurry.com/bid/79928/Holiday-2011-Breaking-the-One-Billion-App-Download-Barrier>.
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