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Sense Networks Secures Series B Funding for Location Analytics, Led by Intel Capital

Financing to Extend Reach of Sense Networks' Location Analytics Platform (June 30, 2009)

NEW YORK, NY -- (Marketwire) -- 06/30/09 -- Sense Networks, Inc., provider of the world's only real-time location analytics platform, today announced its Series B financing round led by Intel Capital, Intel's global investment organization.

"Intel Capital, with its global reach and depth of technology understanding, makes an ideal investor for us," said Greg Skibiski, Founder and CEO of Sense Networks. "This funding will allow us to accelerate growth and capitalize on significant domestic and international market opportunities in the fast-moving location industry."

"We are always eager to work with disruptive technologies, and Sense Networks has developed a platform capable of transforming predictive analytics in the mobile industry," said Mike Buckley, Managing Director, Consumer Internet at Intel Capital. "We look forward to working with the world-class technologists and management team at Sense Networks to take the business to the next level."

Sense Networks has developed Macrosense, the only location analytics platform specifically to mine mobile location data for advanced user segmentation. Additionally, the company has developed and released the free mobile application Citysense for real-time nightlife discovery and social navigation on BlackBerry and iPhone devices. Citysense helps consumers find popular nightlife spots using large amounts of real-time location data in aggregate.

"Next-generation decision support and recommendation technologies are key for enhancing the consumer experience. Sense Networks' scalable platform adds solid value to the mobile, advertising and knowledge management ecosystems," said Intel Capital's Eghosa Omoigui, Investment Director, Consumer Internet, who has joined the company's board as board observer.

About Sense Networks

New York City based Sense Networks indexes the real world using real-time and historic location data for predictive analytics. Founded by leading machine learning scientists from the MIT Media Lab and Columbia University, the Company has developed a platform that leverages location information to provide relevant recommendation, personalization, discovery, and churn prediction. More information can be found on Sense Networks and the Macrosense platform at, and Citysense at

About Intel Capital

Intel Capital, Intel's global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9 billion in over 1,000 companies in 46 countries. In that timeframe, 174 portfolio companies have gone public on various exchanges around the world and 231 were acquired or participated in a merger. In 2008, Intel Capital invested about US$1.59 billion in 169 investments with approximately 62 percent of funds (excluding Clearwire) invested outside North America. For more information on Intel Capital and its differentiated advantages, visit

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