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Senior Producer Bennett Lieber Joins SideshowTo produce both commercial and broadcast design projects (December 02, 2004)
Senior Producer Bennett Lieber joins Sideshow Creative
“As we continue to grow the business, it is important to provide our clients with the level of production support needed to meet their expectations,” remarks Amy Kindred, Sideshow Creative Executive Producer of Commercials. “Having worked with Bennett previously, I feel he brings a lot of expertise and professionalism to our team. I’m thrilled to have him on board.”
“One of the reasons Sideshow was attractive to me was their recent addition of fine artists, as well as their core of talented directors such as Michel Suissa,” comments Bennett Lieber. “I am very excited to work with the team and help in executing top-notch projects.”
As Senior Producer of the Commercial and Broadcast Design divisions, Bennett Lieber brings extensive experience in production and visual effects to his new role. Before joining Sideshow, he was CG Producer at Charlex collaborating on projects for M&Ms, Cingular and Allegra. He was previously at Rhino.FX as a Senior Producer where he oversaw photoreal CG and visual effects for commercials and broadcast productions. In 2003, Lieber served as Producer for Nick Digital Labs on The Alan Brady Show, a 22-minute CG-animated pilot for TV Land.
A graduate of the State University of New York, Lieber always knew that his heart was in entertainment-related production. He had a penchant for producing, which was realized and developed in his first position at the now-defunct New York-based ad agency Ayer, Inc. During his seven years there, Lieber worked his way up the ranks to Assistant Producer and then to Producer of TV Production.
From 1998 - 2000, Lieber was a freelance VFX and Animation Producer at R/GA contributing to high-profile campaigns for Kool-Aid, SNL & Clorox. Other freelance positions included VFX Producer at Cyclotron and at Blink.fx and its predecessor shop, Image Design. As Producer at multimedia company Micro Interactive, Lieber was responsible for all major video production, graphics, music and sound design for software applications and CD-ROMs, and collaborated with clients such as IBM, MGM Interactive and Intel.
As Producer at multimedia company Micro Interactive, Lieber was responsible for all major video production, graphics, music and sound design for software applications and CD-ROMs, including The Ultimate James Bond: An Interactive Dossier for MGM Interactive.
Lieber is also the founder and festival director of The Dancing Goat Short Film Festival. This three-day event featured 42 films and premiered in early October 2004 in South Orange, NJ.
About Sideshow Creative
A New York-based creative and design studio, Sideshow Creative has built a reputation for creating visionary and groundbreaking work for clients in the commercial and television network arenas. A company of filmmakers, designers, artists and problem-solvers, Sideshow Creative utilizes its talent and command of high-end visual effects technology to develop strategic and entertaining promotional content. The studio provides innovative motion graphics design, visual effects, animation and live-action production, as well as unparalleled creative passion and energy for visual imagery and technology.
Sideshow Creative positions itself as a conceptual partner, a place where people come for comprehensive solutions and to find a different approach to creating successful projects with unmatched artistry, enthusiasm and purpose. Driven by its desire to assist clients in every phase of a project, the company's methodical attitude allows it to bring ingenious answers and a vision unbound by conventional limitations. Sideshow and its creative team has won major industry awards for clients such as Texas Instruments, Major League Baseball, Nasdaq, VH1, Showtime, PBS, ESPN, The Learning Channel, BMG, Sci-Fi and NBC.
Sideshow is located at 560 Broadway, New York, NY 10012. T: 212.925.5444 www.sideshowcreative.com
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