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Selectica Guided Selling Named Finalist in 2012 American Business Awards

Company Recognized in Best New Software Product -- Cloud Application or Service Category (May 10, 2012)

SAN MATEO, CA -- (Marketwire) -- 05/10/12 -- Selectica (NASDAQ: SLTC), provider of software that accelerates sales cycles and streamlines contract processes, today announced that cloud-based Selectica Guided Selling software has been named a Finalist in the 2012 American Business Awards(SM).

Selectica Guided Selling was recognized within the "Best New Software Product or Service of the Year, Cloud Application or Service" category, and as a Finalist, will ultimately be a Gold, Silver, or Bronze Stevie® Award winner when results are announced at the 10th Annual Stevie Awards ceremony in San Francisco, California on September 17, 2012.

Introduced in February 2012, Selectica Guided Selling is ideal for growing organizations with revenues of $100 million to several billion dollars. The application shortens sales quoting cycles -- often from days to mere minutes -- and increases overall sales effectiveness by making it easier for companies to manage complex product, pricing, and packaging information and share it with internal sales teams and channel sales partners.

"Fortune 500 companies have long trusted Selectica technology to help deliver billions of dollars in sales each year, and with Selectica Guided Selling in the cloud, growing firms now have easy access to a proven, powerful sales tool," said Kamal Ahluwalia, chief strategy officer at Selectica. "Recognition by the American Business Awards, as judged by a group of our industry peers, is a testament to our team's innovative approach to meeting customer needs, and we're honored to have been chosen as a Finalist."

The 2012 American Business Award Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 - 25, 2012.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

About Selectica

Selectica (NASDAQ: SLTC) develops innovative software that the world's most successful companies rely on to improve the effectiveness of their sales and contracting processes. Our guided selling, sales configuration, and contract lifecycle management solutions support the Global 2000 and growing mid-size firms in closing billions of dollars' worth of business each year. Our patented technology, delivered through the cloud, makes it easy for customers in industries like high-tech, telecommunications, manufacturing, healthcare, financial services, and government contracting to overcome product and channel complexity, increase deal value, and accelerate time to revenue. For more information, visit

Certain statements in this release and elsewhere by Selectica are forward-looking statements within the meaning of the federal securities laws and the Private Securities Litigation Reform Act of 1995. Such statements may include, without limitation, statements regarding business outlook, assessment of market conditions, anticipated financial and operating results, strategies, future plans, contingencies and contemplated transactions of the company. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors which may cause or contribute to actual results of company operations, or the performance or achievements of the company or industry results, to differ materially from those expressed, or implied by the forward-looking statements. In addition to any such risks, uncertainties and other factors discussed elsewhere herein, risks, uncertainties and other factors that could cause or contribute to actual results differing materially from those expressed or implied for the forward-looking statements include, but are not limited to the on-going global recession; fluctuations in demand for Selectica's products and services; government policies and regulations, including, but not limited to those affecting the company's industry; and risks related to the company's past stock granting policies and related restatement of financial statements. Selectica undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional risk factors concerning the company can be found in the company's most recent Form 10-K, filed by the company with the Securities and Exchange Commission.

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