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Security First International Holdings (OTC: SCFR.PK) Announces New Management

(January 30, 2012)

LAS VEGAS, NV -- (Marketwire) -- 01/30/12 -- Security First International Holdings (PINKSHEETS: SCFR) announces a change in management to reenergize the company. James Scheltema has taken the reigns as president. Mr. Scheltema is particularly suited for this role, being both a Certified Public Accountant and a Licensed Attorney in multiple jurisdictions. Most recently, he has been assisting other public companies with their financial and legal issues.

Mr. Scheltema has no relationship with any predecessor management of the company and is, in his words, "conscious of the fiduciary obligations to shareholders."

He is eager to begin and considers his first goal regaining investor confidence. As a result, he is negotiating retention of experts to bring the company into full regulatory compliance. Mr. Scheltema goes on record to say that "the most important things a President can bring to a company are an above average return on investment and complete transparency of its operations."

About Security First International Holdings
Security First International Holdings is a holding company implementing a new business plan to develop, acquire and market video game titles for the major platforms including Microsoft's Xbox, Sony PlayStation as well as PC, Android and iPhone. The company is currently in the process of building a management team and expanding its web presence to attract and market video games for the above mentioned platforms.

This press release may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Security First International Holdings to be materially different from the statements made herein.

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