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Second Issue of Digital Media Marketing Report ReleasedBMW's DVD Campaign Is Called a Turkey by President; Cadillac DVD Campaign Is Praised (October 03, 2001)
BMW polybagged a DVD in Vanity Fair Magazine featuring a collection of their short films. Cadillac mailed 500,000 DVDs showcasing their new SUV Escalade.
Steven Dworman, president of the Digital Media Marketing Organization, called the BMW campaign a "Turkey, a complete waste of money not compelling enough to sell one automobile."
On the other hand, Dworman calls the Cadillac campaign, "the most effective DVD campaign ever produced. This DVD excites and compels you to take this car for a test drive!"
"Digital marketing is proving to be one of the most effective forms of marketing ever uncovered. Response rates are as high as 60%. With the costs of disk manufacturing falling, it will be commonplace to receive DVDs instead of catalogs," Dworman stated. "If you're not yet thinking about this form of marketing for your company, you're falling behind and losing a huge opportunity."
Also contained within this issue of The DMMO Report is an exclusive interview with Russ Witner of Technicolor Corporation. For the first time, Mr. Witner reveals the future of Hollywood theater exhibition and the coming of age of digital cinema. This new technological breakthrough creates the remarkable opportunity for a brand new form of marketing and advertising opportunities within these state-of-the-art Motion Picture Theaters.
The Digital Media Marketing Organization consists of members of consumer brand, production companies, duplicators, direct marketers and companies wishing to learn how to harness this new technology for more effective marketing. The DMMO Report is published 11 times a year. In addition, the organization publishes a yearly Sourcebook with Adweek, Brandweek, and Mediaweek Magazines. DMMO is sponsored by Eastman Kodak.
Because of the economic downturn, the organization is discounting its corporate membership during the next 30 days from $1,395 per year to only $395.
To receive a free sample copy of The DMMO Report, call: 310/826-8810 or e-mail Steve@digitalmediamarketing.org. Web site is www.digitalmediamarketing.org.
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